sanity - Account Based Experience (ABX) Director

• Sanity is looking for a strategic, data-driven ABX Director to design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts — from first touch to closed-won — while building a tight feedback loop between marketing and sales. • At Sanity.io http://Sanity.io, we're building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew use Sanity to power and automate their content operations. • WHAT YOU WOULD DO: • Team leadership: Build, lead, and develop a world-class ABX team — setting clear goals, fostering a culture of experimentation, and ensuring the team has the skills, tools, and support to deliver pipeline impact at scale • Multi-channel programs: Architect and execute personalized 1:1, 1:few, and 1:many programs across events, digital, direct mail, email, and paid that deliver tailored experiences at every stage of the account journey • Sales & marketing alignment: Build shared account plans, run joint account reviews, and ensure sales has the plays, content, and intent signals to act • Buying committee engagement: Drive personalized outreach to enterprise buying committees, securing meetings and building relationships with the right stakeholders across target accounts • Measure and iterate: Own ABX performance reporting across pipeline influence, account engagement, stage velocity, and expansion revenue