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Jobs/VP of Marketing Role/Anchorage Digital - Member of Revenue Strategy & Operations, Marketing Analytics
Anchorage Digital

Anchorage Digital - Member of Revenue Strategy & Operations, Marketing Analytics

Remote - United States3mo ago
RemoteNACryptocurrencyE-commerceFintechVP of MarketingHead of Customer SuccessSalesforceMentoringReportingProduct MarketingDigital Marketing

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Requirements

• Has a deep understanding of Salesforce and marketing analytics tooling and a working knowledge of financial services, Fintech, or crypto. • Uses analytical and problem-solving skills to identify root causes of campaign performance. • Complexity and Impact of Work: • Defines marketing analytics priorities and applies problem-solving skills with minimal supervision. • Responsible for the full lifecycle of campaign tracking, dashboard development, and reporting back to business lines. • Works on diverse challenges requiring thoughtful analysis and decision-making. • Organizational Knowledge: • Understands Anchorage’s strategic goals and integrates them into analytics planning and goal-setting. • Communication and Influence: • Builds strong team relationships and embodies our culture pillars. • Collaborates across teams, mentors others, and contributes to cross-functional initiatives. • Adapts communication styles effectively and gains buy-in from others. • Engages with senior internal and external stakeholders in their area of expertise. • You may be a fit for this role if you have: • Experience as a Salesforce administrator • Skills in developing dashboards and tracking performance marketing data across a range of SaaS tools • Self starter and strong drive to grow the business within a market leading company. • Although not a requirement, bonus points if: • A passion and understanding of the crypto ecosystem. • You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

Responsibilities

• Develop and implement revenue strategies to drive growth in the digital marketplace. • Analyze marketing data to identify trends and opportunities for increasing sales through targeted campaigns. • Collaborate with cross-functional teams, including product development, customer service, and IT, to align on strategy execution and optimize revenue streams. • Monitor key performance indicators (KPIs) related to marketing efforts and provide regular reports to senior management for informed decision making. • Stay abreast of industry trends and emerging technologies that could impact the digital advertising landscape, adapting strategies accordingly. • Engage with customers through various channels to understand their needs and preferences, informing marketing tactics and product development efforts. • Manage relationships with key stakeholders within and outside of the organization to foster partnerships that support revenue growth objectives.

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