Life360 - Principal Product Manager, AI Native (Engagement)
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Requirements
• 8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes. Strong consumer instinct paired with the technical fluency to hold your own with engineering leads. • Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move comfortably between systems thinking, UX detail, and quantitative experimentation — and you bring real depth in at least one of activation, growth, or consumer engagement platforms. • Versatility • depth. • Strategic ownership with execution muscle. Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams, breaking vague mandates into shippable milestones, and saying no to scope that doesn't serve the loop. Bias toward shipping over architecting. • Strategic ownership with execution muscle. • Cycles fluidly between experiment scale. Moves comfortably from fast, narrow experiments to multi-quarter bigger bets as the strategy demands — and treats both as core craft. • Cycles fluidly between experiment scale. • Growth-shaped instincts. You've worked on activation, virality, or onboarding before. You think in funnels and cohorts naturally, and you've shipped at least one initiative where the outcome materially moved a top-line acquisition or activation number. • Growth-shaped instincts. • AI-native operator and builder. Life360 runs as an AI-native organization. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You also contribute to product building directly — prototyping with AI to validate ideas, sharpen experience detail, and accelerate the path from idea to test. Not an engineering role, but a builder one. Your time goes to strategy, member insight, cross-functional alignment, and the judgment calls AI shouldn't make. • AI-native operator and builder. • What Success Looks Like • 3 months. Highest-impact evolutions to engagement are identified and validated through experiment results. The forward roadmap is coherent across the key bets. • 3 months. • 6 months. Multiple forms of engagement have accelerated growth, including engagement within circles and member participation across multiple circles. The team has a clear line of sight to the next horizon of opportunities to bend the engagement curve. • 6 months. • 1 year. Engagement across the member base has compounded — more relationships actively used, higher frequency, deeper mutual activity. New circle types are driving a meaningful lift to Life360's early-lifecycle engagement and retention. • 1 year.
Responsibilities
• Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely. • Drive engagement growth across the member experience. • Grow engagement in multiple forms. Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing. • Grow engagement in multiple forms. • Operate as a deep collaborator across the team. Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you'll co-own with adjacent leads. • Operate as a deep collaborator across the team.
Benefits
• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products • Life360 Values • Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference • Be a Good Person - We have a team of high integrity people you can trust. • Be a Good Person • Be Direct With Respect - We communicate directly, even when it’s hard. • Be Direct With Respect • Members Over Metrics - We focus on building an exceptional experience for families. • Members Over Metrics • High Intensity High Impact - We do whatever it takes to get the job done. • High Intensity High Impact • Our Commitment to Diversity • We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
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