sequence - Product Marketer - London

• Drive creative campaigns that generate inbound • Own end-to-end campaign execution for product launches, thought leadership initiatives, and content plays • Develop and execute 2-3 high-impact campaigns per quarter that drive measurable inbound pipeline • Build creative assets (copy, basic design, social content) and coordinate with our design engineer for more complex work • Test unconventional channels and tactics to reach our target audience of Finance leaders • Develop a deep context for the market we’re operating in and find creative ways to stand out and differentiate. • Execute on high quality Finance events in conjunction with our partner ecosystem • Build AI-powered marketing infrastructure • Create automated content engines that generate personalized materials at scale (e.g., solution pages for different verticals, email sequences, social content) • Leverage AI tools (Claude, GPT, Cursor, workflow automation) to dramatically increase output without sacrificing quality • Build and maintain marketing assets, landing pages, and campaigns with minimal engineering support • Stay on the cutting edge of AI marketing tools and find creative applications for our use cases • Craft compelling product narratives • Translate technical product features into customer benefits that resonate with finance teams • Write copy for launches, campaigns, website pages, and sales enablement materials • Work closely with our founder to refine messaging and positioning as we evolve • Enable our sales team with clear, compelling materials that help them win deals • Partner across product, engineering, and sales • Work with product and engineering to identify growth opportunities that live in the product itself (referral programs, viral loops, in-product campaigns) • Collaborate with sales to create assets and campaigns that accelerate inbound pipeline and make their lives easier • Bridge the gap between what we're building and how we tell that story to the market • Identify creative ways to turn product features into growth levers • Experiment and iterate rapidly • Find ways to stand out and take a different path to our competitor set. • Track performance metrics and quickly pivot based on what's working • Test new channels, formats, and messaging to find what resonates with our audience • Document learnings and build a playbook for repeatable growth • THIS MAY BE A GOOD FIT IF • You have 2-4 years of marketing experience, ideally in B2B SaaS or fintech environments • You're genuinely excited about AI tools and already use them extensively in your workflow (Claude, GPT, Cursor, workflow automation tools) • You have a portfolio of campaigns you've shipped that drove real business results • You're highly resourceful and have a bias for action; you don't wait for perfect information or permission. You move fast and iterate quickly. • You can write compelling copy and strong design taste (enough to create solid v1s) • You're comfortable operating with ambiguity and figuring things out as you go • You're excited to become fluent in the world of CFOs, Finance operations, and B2B billing • THIS MIGHT NOT BE A GOOD FIT IF • You prefer clearly defined processes and established playbooks over building things from scratch • You're looking for a traditional brand marketing or demand gen role with a big team • You need clear direction and struggle with ambiguity • You're not excited about learning new AI tools and finding creative ways to leverage them • You view marketing as managing agencies and vendors rather than doing the work yourself • You're not comfortable shipping basic web projects yourself