The Motley Fool - Braze Messaging Specialist

• In this execution-focused role, you will be the primary engine behind our deployment in Braze. While our editorial team provides the "what" (the copy), you will own the "how"—building the campaigns, refining the audience targeting, and ensuring every message is sent flawlessly. You'll be the guardian of our send quality, making sure that when an investor opens an email from The Motley Fool, the experience is seamless and accurate. • Success in this role requires a high degree of technical precision and the ability to pivot quickly. Whether you are setting up a complex A/B test or troubleshooting Liquid logic for a personalized send, your focus will be on maintaining a high standard of excellence. You will work independently to meet tight deadlines, particularly during core hours when market events move fast. • Okay, but what will you actually do in this role? • Input provided email copy into Braze and schedule sends to the appropriate audience segments. • Build and manage multi-channel campaigns, including SMS, Content Cards, and In-App Messages within the Braze platform. • Set up and execute A/B tests based on provided designs, delivering performance reports within 24 hours of completion. • Maintain an exceptional, error-free messaging send rate of 95% or above on a monthly basis. • Adjust and refine audience targeting within Braze to ensure the right members receive the right updates. • Edit messaging content for technical accuracy, clarity, and formatting within the CMS and Braze. • Provide feedback to the team to help optimize deployment workflows and improve message delivery.