mindly - AI Marketing Designer
Requirements
• Experience creating AI-generated content specifically for performance/paid campaigns on TikTok, Instagram, YouTube (portfolio with actual ad creatives, not just organic content, is a big plus) • Creative storytelling adapted for short attention spans and conversion-focused hooks • Strong understanding of viral mechanics, internet culture, and what makes an ad feel native rather than "an ad" • Ability to identify trends early and adapt them creatively • Confident use of AI tools for content creation (image and video) • Confident use of AI tools for image and video generation • Comfort reading basic ad performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate) and working off data from ad platforms will be a huge plus • How we get things done? • Remote-first, but ideally, you should be in the CET or EET time zone • How do we unwind? • We offer our team 20 days of paid vacation (we’re flexible with days off :))
Responsibilities
• You will play a key role in shaping how Mindly acquire users through creative across all of the social media channels. This is more than just design execution — it’s about understanding users, creative storytelling, compelling viral AI content, and close collaboration with the Product Team. • Create short-form and long-form educational and entertainment AI-generated content for Instagram, TikTok, Youtube and other social media platforms on the topic of mental health and wellbeing • Generate content hypotheses and rapidly test ideas • Analyze content performance and iterate based on learnings • Research competitors, creators, trends, and platform behavior • Collaborate closely with the product team • Experiment constantly with hooks, storytelling formats, editing styles, and creative concepts • Stay up to date with the latest AI image and video generation tools, and use them in your daily work
Benefits
• Join a fast-growing, #1 product in its niche • High level of ownership and creative freedom • Fast experimentation environment — ideas move quickly from concept to launch • High level of autonomy - we put a lot of trust in our team • A fast-growing product company where you are a key part of our success • Therapy on Mindly • A strong team of A-players • CANDIDATE JOURNEY: • Screening interview with Recruiter • Interview with CMO • Final Interview with co-founders • Honesty and transparency: always tell the truth, no matter what it is • Empathy and understanding: treat others the way you want to be treated
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