‎ConnectWise - Sr. SEO Manager

• Own and evolve the SEO and answer engine optimization (AEO) strategy in alignment with the buyer’s journey, marketing funnel, and website roadmap. • Conduct keyword research and search intent analysis to identify high-impact opportunities. • Develop organic growth strategies across search engines, YouTube, Reddit, and emerging discovery platforms. • Ensure content strategy and site architecture support both traditional search visibility and AI driven answer engines. • Lead technical, on-page, and off-page SEO initiatives to improve crawlability, rankings, and overall site performance. • Partner with developers, content marketers, and SEO specialists to prioritize and implement optimizations. • Support scalable organic growth through AI-assisted and agentic content workflows where appropriate. • Measure and communicate the impact of SEO and AEO efforts on key business outcomes, including MQLs, SQOs, and pipeline contribution. • Build and maintain dashboards and performance reports using GA4, Siteimprove, Power BI, Excel, and related tools. • Translate performance data into actionable recommendations for content, product marketing, and demand generation teams. • Translate technical SEO findings into clear, actionable recommendations for web developers and product managers. • Partner with marketing, product, content, and development teams to embed SEO into campaign planning, website updates, and content creation. • Coordinate with internal specialists and stakeholders to ensure consistent execution across SEO initiatives. • Collaborate with in-house SMEs and agency experts to help ensure company websites reflect current SEO and AEO best practices. • Knowledge, Skills, and/or Abilities Required: • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Ability to manage large projects and processes independently with limited supervision • Strong expertise in keyword research, search intent modeling, and content optimization. • Hands-on experience with SEO tools such as Ahrefs, SEMrush, and Screaming Frog. • Strong working knowledge of technical SEO, schema markup, structured data, and site architecture. • Proficiency in analytics and reporting tools, including Google Analytics 4 (GA4), Siteimprove, Power BI, and Excel. • Educational/Vocational/Previous Experience Recommendations: • Bachelor’s degree in related field or equivalent business experience • 4-6 years of hands-on SEO experience, ideally in B2B, SaaS, or another performance-driven digital environment. • Working Conditions: • Working Conditions: • Onsite/Hybrid/Remote depending on location • 0-10% travel may be required