Power Digital - Paid Social Media Supervisor, Healthcare

• Successful end to end management & strategic oversight of designated paid media accounts. • Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. • Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. • Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets. • Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. • Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. • Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings. • Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts. • Responsible for generating reporting, writing insights & communicating with the client for designated accounts. • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions. • Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed. • Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives). • Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). • Responsible for continual testing, verification & improvement of full-funnel structures.