heidihealth.com.au - Marketing Operations Specialist
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Requirements
• 1–3 years’ experience in marketing operations, growth operations, or a similar support-focused role in B2B or SaaS. • Working knowledge of CRM and marketing automation tools (such as HubSpot, Salesforce, or Marketo). • Experience supporting multi-channel campaigns, including email, paid, and event-driven programs. • A strong attention to detail and appreciation for clean data, documented processes, and reliable reporting. • Basic understanding of lead routing, attribution, and integrations across GTM systems. • A proactive problem-solver who enjoys helping teams work more efficiently. • Clear communicator who is comfortable documenting processes and supporting cross-functional stakeholders. • Attitude matters more than a perfect background. If you’re curious, motivated, and enjoy making systems and teams run better, we’d love to hear from you. • THE WAY WE WORK • 1. Build to Last • We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day. • 2. Own Your Practice • Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together. • 3. Move Fast, Stay Steady • We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make. • 4. Make Others Better • Honest feedback, steady support, and shared growth keep our teams improving together.
Responsibilities
• CAMPAIGN & MARKETING OPERATIONS SUPPORT • Support the execution of multi-channel marketing campaigns across CRM and automation platforms. • Build, update, and maintain TOFU and MOFU nurture workflows, ensuring accurate targeting, timing, and handoff to Sales. • Assist with event-driven campaigns, supporting lead capture, data enrichment, and follow-up automation. • Maintain campaign dashboards and standard reports, ensuring stakeholders have clear visibility into performance. • Ensure campaign naming, tracking, and structure follow global standards. • MARTECH & SYSTEMS SUPPORT • Support the day-to-day administration of Heidi’s marketing technology stack (e.g. HubSpot, Segment, ads platforms). • Monitor data quality, lead routing, and system syncs, escalating and resolving issues as needed. • Assist with the configuration and maintenance of workflows, automations, and attribution tracking as well as troubleshooting issues and helping automate manual processes. • Help enforce lead SLAs and routing rules for marketing-generated leads. • DATA, INSIGHTS & OPTIMISATION • Support updates to lead scoring, segmentation, and nurture logic based on engagement and behavioural data. • Assist with testing and iteration of messaging, cadence, and automation to improve conversion rates. • Assist with post-campaign analysis and handoff reviews to Sales and RevOps. • Support campaign-to-opportunity attribution by ensuring correct associations and data hygiene. • COLLABORATION & ENABLEMENT • Work closely with Marketing, Sales, and RevOps to ensure leads move smoothly through the funnel. • Document workflows, campaign processes, and reporting standards to ensure consistency and scalability. • Support onboarding, training, and ad-hoc troubleshooting for GTM teams using marketing and CRM tools. • Surface regional requirements, issues, and learnings, and support documentation of regional nuances and best practices.
Benefits
• Real product momentum. We’re not trying to generate interest, we’re channeling it. • Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create. • Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day. • Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns. • Global reach. Help shape our international expansion as we bring Heidi to key international markets. • Growth and balance. Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge. • Flexibility that works. A hybrid environment, with 3 days in the office. • HEIDI’S COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
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