seon - Senior Paid Media Expert
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Requirements
• 5–7 years of hands-on experience managing PPC and LinkedIn campaigns in a B2B SaaS or tech environment • Track record of owning and hitting funnel performance targets like CPQL and pipeline • Strong analytical skills with the ability to interpret data, identify trends, and translate insights into action • Experimental mindset: comfortable designing and running tests to drive efficiencies and improvements • Full-funnel thinking: understanding of how paid search and paid social fit into the broader customer journey and revenue model • Collaborative approach: able to work effectively with cross-functional teams • Self-starter mentality: comfortable working independently, managing priorities, and driving initiatives forward in a fast-paced environment • SEON Technologies collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice https://apply.workable.com/seon-technologies-1/gdpr_policy?lng=en for further details.
Responsibilities
• Paid Media Strategy & Execution • Own and execute the end-to-end paid media strategy alongside our agency, ensuring alignment with our Marketing GTM plans. You have a bias for action and are naturally inquisitive in nature. • Performance Ownership & Accountability • Be directly accountable for performance targets, including pipeline contribution and revenue. Continually focus on efficiency, scale, and identifying growth opportunities. • Account Structure & Optimisation • Manage keyword strategy, account architecture, bidding frameworks, and budgets. Drive ongoing optimisation to maximise performance and ROI across all paid media channels. • Experimentation & Testing • Design and execute experiments across landing pages, audiences, and ad messaging. Use data to inform decisions, spot patterns, and scale what works. • Competitive Analysis • Work with our PMM team to build assets that support our competitor displacement campaigns, including keyword research, landing pages, and hyper-relevant ads. • Full-Funnel Performance Analysis • Analyze performance across the entire funnel. Optimize toward SQLs, opportunities, and revenue outcomes. • Cross-Functional Collaboration • Work with our agile marketing teams to ensure our campaign and other revenue functions are supported within PPC and paid social. • Tracking, Attribution & Reporting • Maintain clean tracking, attribution, and reporting standards. Provide clear, actionable insights and recommendations to leadership and agencies on a regular basis.
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