testgorilla - Customer Lifecycle Specialist
Requirements
• Is passionate about TestGorilla’s mission to help one billion people find their dream jobs • Has strong written and verbal communication skills in English • Thrives in a fast-paced, remote-first environment • Has experience in B2B lifecycle marketing, customer marketing, customer enablement, lifecycle operations, customer enablement or digital customer success especially in roles focused on customer-facing go-to-market execution and owned the journey execution end-to-end. • Has hands-on experience building lifecycle journeys in customer.io http://customer.io (or something directly comparable) and has proven experience in personalisation of journeys using behavioral data and signals, using AI to scale the impact. • Is fluent with AI content tools, segmentation platforms, and automation workflows • Brings strong writing skills and can translate technical concepts into clear, outcome-focused customer content • Has owned or substantially contributed to customer-facing education (knowledge base, video tutorials, in-app guidance) and writes for clarity and action, not information dumps • Can manage multiple projects with shifting priorities and short turnaround times • Has a proven analytical mindset and uses AI effectively to review data to evaluate campaign impact and customer behavior • We seek diversity and encourage applications from everyone. Studies show that women and underrepresented groups can be hesitant to apply unless they meet every requirement. If you're interested in this role but your experience doesn't perfectly match the description, please still apply.
Responsibilities
• Collaborate cross-functionally in a global, remote-first environment, partnering with Support, Customer Success, Product, and Product Marketing while upholding TestGorilla behaviors and fostering an inclusive, supportive culture. • Own the end-to-end customer journey - map, design, build, launch and continuously optimise journeys across onboarding, activation, adoption, retention, renewal readiness and advocacy. • Design, build, and execute targeted, AI-driven lifecycle campaigns across email, in-app messaging, and the help center, aligned to customer segments and behaviors. Make recommendations to product to drive customer value • Use AI as a core execution lever - Design journeys, measure them, draft and personalise content, drive segmentation, automation and challenge the status quo if what AI augmented customer journeys look like at TestGorilla. • Drive GTM of new product releases and features,, including release notes, in-app announcements, full GTM and adoption (alongside product managers) and evolving product narratives across customer segments. • Own and evolve customer-facing education and enablement, including the knowledge base, how-to guides, walkthroughs, video tutorials, and best practices, ensuring accuracy, clarity, and impact. • Lead multi-channel adoption and retention initiatives, using predictive health, risk, and usage insights to deliver personalized behavioral nudges, and measure success through activation, feature uptake, reduced friction, and time-to-value metrics.
Benefits
• Please note: Some specifics, particularly around leave, may vary depending on your country of residence. This will be discussed during the hiring process. • Global Team: Join a fully remote, mission-driven team from around the world • Competitive compensation: Receive a competitive pay €40,960-€51,200 + Share Appreciation Rights (SARs) • Remote & flexible work: Work from almost anywhere*. Enjoy flexible hours and asynchronous work to balance work and life. • Check out the countries we currently hire from here https://testgorilla-1680540968.teamtailor.com/pages/hiring-at • Remote work budget: €1,000 available each year or up to €2,000 from day 1 if you're buying a laptop! • Growth & development: Invest in yourself and your career with a 3.5% L&D budget per year and clear growth opportunities • Parent/Caregiver support: We provide a caregiver-friendly work environment with paid 8-16 week parental leave and tailored return-to-work approaches • Work-life balance: Our unlimited and flexible time off policy empowers you to take the time you need to recharge and maintain your well-being
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