The Economist Group - Head of Product (Advertising Products)
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Requirements
• Senior product leader: Significant experience owning complex, platform-level products. • Senior product leader: • Ad tech fluent: Deep understanding of digital advertising systems, including first-party data-driven models. • Ad tech fluent: • Product-first mindset: Strong judgement about balancing monetisation with user experience and trust. • Product-first mindset: • Technically confident: Comfortable engaging deeply with engineers on architecture, data flows and trade-offs. • Technically confident: • Data-aware: Experience working with audience data, consent frameworks and measurement systems. • Data-aware: • Strategic thinker: Able to set direction while driving execution through teams. • Strategic thinker: • Commercially aware: Understands how advertising products deliver value for clients and the business. • Commercially aware: • Collaborative: Effective partner to editorial, sales, operations and technology leaders. • Collaborative: • Clear communicator: Able to explain complex decisions to technical and non-technical audiences. • Clear communicator: • Pragmatic and decisive: Comfortable making prioritisation decisions in a live, high-impact environment. • Pragmatic and decisive: • Domain knowledge • Domain knowledge • Experience working with ad servers, programmatic platforms and sponsorship products. • Strong understanding of first-party data strategies in premium or subscription-led environments. • Familiarity with privacy, consent, identity and regulatory requirements in digital advertising. • Experience delivering products across multiple platforms (web, app, email). • Enthusiasm for The Economist’s mission and editorial standards. • Working Arrangements • The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. • AI usage for your application • We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
Responsibilities
• Own the product vision and roadmap for advertising across The Economist’s digital products. • Manage and prioritise the advertising product backlog, leading a dedicated product squad. • Define how advertising fits coherently within a subscription-led, editorial-first ecosystem. • Define how first-party data is responsibly leveraged to support targeting, measurement and performance - in line with privacy, consent and trust expectations. • Ensure advertising products are scalable, performant, privacy-compliant and future-ready. • Partner closely with the Global Head of Advertising to translate commercial strategy into product capabilities. • Lead the discovery, design, delivery and optimisation of advertising formats, sponsorships and integrations. • Set clear standards for ad quality, placement, relevance and user experience. • Work with engineering teams to define architecture and integrations that balance optimal ad delivery with uncompromised content performance and user experience. ● • Partner with Revenue Operations to streamline ad-related workflows and reduce operational complexity. • Own relationships with key ad tech vendors and platforms, ensuring they support first-party-data-led strategies. • Establish feedback loops between sales, editorial, product and operations to drive continuous improvement. • Communicate product strategy, trade-offs and progress clearly to senior stakeholders.
Benefits
• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. • We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. • You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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