wishpond - DIRECTOR OF GO-TO-MARKET (GTM) – SaaS (100% Remote outside of Canada)
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Requirements
• 7 to 10 years of experience in GTM, product marketing, revenue strategy, or a related field, ideally in B2B SaaS • Proven track record of leading cross-functional product launches with measurable business outcomes • Strong understanding of SaaS sales cycles, customer journeys, and both product-led and sales-led growth models • Expertise in positioning, messaging, segmentation, and translating product capabilities into customer value • Experience working closely with Product, Sales, Marketing, and Customer Success teams • Strong analytical skills with the ability to use data to drive decisions • Experience in market research and competitive analysis • Highly self-motivated with strong collaboration and stakeholder management skills • Ability to thrive in a fast-paced, high-growth environment • As part of a diverse team, the ability to work both independently and collaboratively. • Excellent communication skills, both written and verbal • Fluent in English (spoken and written). Knowledge of a second language is considered an asset. • WORK ENVIRONMENT • Given the nature of this role, it is expected that the successful candidate will provide their own workstation, computer, headset, and have a fast and reliable internet connection. This position may be required to download and utilize company software. • Due to the nature of this role, we may verify backgrounds, including conducting employment reference, criminal record and credit checks. • Once hired, the successful candidate must provide a valid government-issued photo ID as part of their onboarding process. • The individual must be prepared to work standard business hours based on Pacific time. • GREAT REASONS TO JOIN OUR TEAM! • Exciting and dynamic environment with a great leadership team • Comprehensive training program and regular performance reviews to facilitate your success • Competitive compensation based on experience and proven abilities • Great referral programs with incentives and bonuses • Unbelievable product discounts when you use our products for your own business • A global workforce of multi-cultural and talented colleagues • A close-knit operation with amazing growth opportunities for your personal development • Corporate headquarters in beautiful Vancouver, British Columbia, Canada • WORK ENVIRONMENT
Responsibilities
• Own and lead all go-to-market strategy and execution for SalesCloser.ai • Partner with Product to translate roadmap and releases into clear positioning, messaging, and GTM plans • Work closely with Sales to enable success through playbooks, talk tracks, training, and competitive insights • Collaborate with Marketing to ensure campaigns, messaging, and content align with product value and target segments • Analyze market trends, customer insights, and competitive landscape to inform strategy and identify opportunities • Define, track, and optimize GTM performance metrics, including adoption, pipeline impact, and revenue contribution • Ensure cross-functional alignment and readiness before, during, and after product launches • Build and manage GTM processes, timelines, and documentation • Develop strong relationships with internal stakeholders, partners, and key customers • Drive continuous improvement in how we bring products to market
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