jump-app - Sr. Director, Demand Generation
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Requirements
• 7 - 12 years of experience in B2B demand generation • Proven track record of driving pipeline in a SaaS or tech company • Hands-on experience with paid channels and marketing automation • Strong analytical skills and comfort with funnel metrics • Experience building and motivating high performing teams • Experience at a rapidly scaling B2B SaaS company • Familiarity with PLG or hybrid sales motions • Experience owning budget and forecasts • Comfort wearing both strategic and execution hats • TOOLS YOU MAY HAVE USED • HubSpot, Marketo, or similar • Google Ads, LinkedIn Ads • Amplitude, GA, or other analytics tools • Clearbit, ZoomInfo, or enrichment tools
Responsibilities
• OWN PIPELINE GENERATION • Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email) • Drive MQL → SQL → pipeline with clear hypotheses and targets • Own quarterly pipeline goals in partnership with Sales and RevOps • BUILD A SCALABLE PROGRAM AND TEAM • Design and run lead capture, nurture, and re-engagement programs • Improve lead quality through segmentation, scoring, and routing • Partner with content and product marketing on offers that convert • OPTIMIZE PERFORMANCE • Track and analyze funnel performance from first touch through opportunity • Optimize for CPL, conversion rates, and pipeline efficiency • Run experiments to improve channel performance and campaign ROI • COLLABORATE CROSS-FUNCTIONALLY • Work closely with Sales on ICP definition, messaging, and feedback loops • Partner with RevOps on attribution, reporting, and tooling • Align with Product Marketing on positioning and launches • OPERATE LIKE AN OWNER • Manage campaign calendars, budgets, and vendors • Help define demand gen best practices as a leader of a small but growing team • Contribute to GTM planning and forecasting • WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) • Predictable, repeatable pipeline contribution • Improved MQL → SQL and SQL → opportunity conversion rates • Clear visibility into what channels and campaigns actually drive revenue • Strong trust and alignment with Sales and RevOps • Highly capable team that you have hired
Benefits
• This is a high-impact role at a critical stage of growth. You’ll shape how demand generation works at the company—not just run campaigns. The right person will be a key leader in our marketing organization. • 401k available
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