octoenergy - Digital Marketing Manager - Octopus Energy Business
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Requirements
• You like shipping, not polishing. You’re motivated by building something meaningful, not just managing it. • And finally, being honest and transparent, we find that people from traditional corporate businesses can struggle in this environment of creativity and rapidly changing priorities. We do hire people from these backgrounds - please don’t let that stop you from applying - but successful candidates understand the criticisms of old traditional business models and are eager to try something evidently more impactful.
Responsibilities
• Own the end-to-end performance of our paid digital channels — primarily Google Ads and Meta • Plan, build and optimise campaigns yourself — from keyword strategy and audience targeting through to ad creation and budget allocation • Continuously test and learn, run structured experiments across creative, copy, landing pages and bidding strategies to improve performance • Analyse campaign performance daily and translate data into clear actions that improve conversion rate, CPA and ROI • Write high-performing ad copy tailored to SME audiences — clear, compelling and grounded in real customer value • Work closely with web and product teams to improve landing pages and on-site journeys to maximise conversion • Develop and refine audience strategies — from intent-based search to lookalike and retargeting audiences • Manage and optimise budgets to drive efficient, scalable growth while maintaining strong cost control • Identify new growth opportunities across channels, formats and platforms (e.g. new campaign types, betas, or emerging channels) • Collaborate with brand, content and partnerships teams to ensure campaigns are aligned and consistent across channels • Bring ideas: challenge what we’re doing today and suggest smarter, simpler or more effective ways to grow • ## What you should know • We rarely use agencies for anything. We’re a fabulous team of in-house designers, UX, copywriters and front-end developers. We do our own media buying. You could say, in fact, that we’re half agency, but we’re your most favourite client ever, the one you secretly yearned to work at.
Benefits
• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership • 🎁 Visit our UK perks hub - Octopus Employee Benefits • If this sounds like you then we'd love to hear from you. 🚀 • P.S. Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [email protected] and we’d love to help! • Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
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