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Jobs/VP of Marketing Role/eztexting - VP of Marketing
eztexting

eztexting - VP of Marketing

Remote - USA *$265k - $363k2mo ago
RemoteVpNASoftwareVP of MarketingCoachingProduct MarketingReportingBaseSEO

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Requirements

• 12+ years of progressive marketing leadership experience in SaaS or subscription businesses, ideally within marketing technology. • 7+ years leading growth strategies for SMB and MidMarket audiences, including direct-to-purchase SaaS motions tied to ARR outcomes. • Proven success driving measurable ARR growth in competitive, performance-oriented markets. • Experience presenting to and reporting at the board level, translating marketing performance, investment strategy, and unit economics into clear, decision-oriented insights. • Deep expertise across demand generation, performance marketing, SEO, lifecycle/customer marketing, and product positioning. • Strong command of unit economics, including LTV, payback, churn, and cohort dynamics. • Experience managing significant paid media investment with clear revenue accountability. • Demonstrated ability to build scalable marketing systems, analytics rigor, and high-performing teams. • Demonstrated experience integrating AI into marketing strategy and operations, including automation, optimization, analytics, and visibility within AI-driven discovery platforms.

Responsibilities

• Drive Profitable Growth • Own marketing’s contribution to ARR growth across self-service and sales-assisted segments. • Build and scale a diversified acquisition engine across paid, organic, partner, and lifecycle channels. • Set clear performance targets and allocate investment based on measurable return and unit economics. • Establish disciplined management of CAC, payback, and cohort quality. • Strengthen Market Position and Customer Value • Define and elevate EZ Texting’s positioning and differentiation in the SMS and messaging category. • Improve full-funnel performance from acquisition through activation, retention, and expansion. • Partner with Product and Customer Success to increase engagement, loyalty, and customer lifetime value. • Ensure durable visibility across search, competitive ecosystems, and AI-driven discovery platforms. • Refine the Marketing Engine • Lead and develop a high-performing marketing organization with clear accountability and execution rigor. • Build scalable operating cadence, analytics infrastructure, and MarTech systems to support growth. • Manage agency and vendor partners with clear outcomes, performance standards, and ROI discipline. • Operate as a player-coach in a lean environment, balancing strategic leadership with hands-on execution.

Benefits

• Tier 1 (Bay Area, NYC, SEA)$264,745- $363,375.60 $264,745.00 – $363,375.60 • Tier 2 (LA, SD, BOS, ATX, DC, PHI)$252,978.63- $334,305.55 $252,978.63 – $334,305.55 • Tier 3 (DAL, ATL, HOU, NSH, MIA, ALB)$235,328.96- $319,770.53 $235,328.96 – $319,770.53 • Tier 4 (Other)$205,912.84- $290,700.48 $205,912.84 – $290,700.48 • Our compensation market ranges are determined by role, level, and location. The range provided reflects the target cash compensation for new hires in major metropolitan areas. Actual compensation will vary based on the candidate’s specific location, skills, experience, and capabilities, as well as internal benchmarking. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • How many years of experience do you have that directly relate to the requirements of this position? • What are your base salary requirements? (only numeric values) • What are your total compensation expectations (OTE = Base Salary + Variable Target )? (only numeric values) • At EZ Texting, we don't just embrace automation and Al - our mission is to help others do the same. We expect the smart use of these tools when you join us, so we understand if you used Al to shape your application. • That said, while Al can be a helpful assistant, your application should still reflect you. You have the opportunity to stand out by being specific, reflective and thoughtful about your own real experiences. • We value transparency and trust starting from day one. We expect you to complete live interviews on your own. • If we find that you have misrepresented yourself at any stage of the process, we'll remove you from consideration for this and future roles at EZ Texting. • Please select "Yes" to confirm your understanding and agreement. • Scaling traffic efficiently • Fixing activation drop-off after signup • Improving retention and cohort durability • Expanding into enterprise via sales-led motion • Brand capture and conversion optimization • Scaling non-brand paid search • Building lifecycle + reactivation engine • Partnerships or ecosystem distribution • Requested budget approval to move dollars • Proposed shifts, executed monthly • Executed shifts weekly within guardrails • Ran automated rules with human oversight • High-intent product/category traffic • Mixed intent with meaningful irrelevant volume • Mostly brand navigational traffic • Not a major driver • Review-site dominance (G2/Capterra) • Competitor comparison + alternative pages • Product-led onboarding + lifecycle nudges • I prefer not to answer • Another Gender Identity • Heterosexual / straight • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • Person with disability • Refugee or immigrant • None of the above • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran

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