emma-sleep - Emma – The Sleep Company - Senior Global Performance & Value Manager

• 1. Category Performance Intelligence • Design, build and own global category performance dashboards in partnership with BI and Data teams • Define the KPI framework for the category: which metrics matter, how they are measured, and at what frequency • Track and analyse product performance across all global markets: • Revenue, volume, and margin by SKU, channel, and market • Return rate and NPS correlation with product attributes and positioning • Portfolio mix evolution and contribution margin by tier • Channel performance across DTC, marketplace, and retail • Identify performance gaps, growth opportunities, and structural category issues — and translate them into clear recommendations • Produce monthly performance reviews and quarterly category performance deep-dives for senior stakeholders • Build the category portfolio assessment framework (combining CM, return rate, revenue, and mix) to steer investment and rationalisation decisions • 2. Pricing Architecture & Value Capture • Design and maintain global price ladders, pricing tiers, and trade-up logic for each product category • Define pricing corridors by channel, market cluster, and product tier — ensuring coherence across the portfolio • Maintain & update a pricing elasticity model to inform strategic pricing decisions and promotional planning • Support pricing decisions for new product launches — working closely with Global Category Managers and Finance • Conduct regular price-value assessments: are products priced coherently relative to consumer-perceived value and competitive positioning? • Identify pricing risks (undercutting, margin compression, channel conflict) and propose corrective actions • Build a pricing governance framework ensuring decisions are documented, consistent, and defensible • 3. Promotional Governance & ROI Framework • Define promo guardrails and governance standards (frequency, depth, product eligibility, channel fit) • Build and maintain a promotional effectiveness tracking model — measuring actual ROI vs planned • Collaborate with countries to conduct pre- and post-promo analysis to identify what works, at what cost, and for which products • Work with Regional Category Managers to evaluate EU, APAC, and LATAM promo requests against global guardrails • Identify structural promo dependency risks (habituation, margin erosion, brand degradation) and escalate early • Partner with Finance and Commercial to ensure promo plans are margin-accretive or strategically justified • 4. Competitive & Market Intelligence • Own and continuously maintain a structured competitive landscape view across Emma's core categories • Track competitor pricing, product launches, positioning changes, and promotional activity across key markets • Develop a repeatable, scalable competitive intelligence process — pulling from multiple sources (online scraping, trade press, field reports, mystery shopping) • Analyse market sizing, category growth rates, and channel shifts to identify whitespace and strategic risks • Deliver regular competitive intelligence reports and ad-hoc briefs when significant competitor moves occur • Support business case modelling with validated market data and external benchmarks • 5. Category Decision Support & Business Cases • Serve as the analytical partner to Global and Regional Category Managers — providing the data backbone for strategic decisions • Build and validate business cases for new product investments, portfolio changes, and category expansion • Support market sizing exercises, opportunity assessments, and go/no-go frameworks for innovation • Work with Finance to translate category insights into P&L impact, investment return projections, and budget inputs • Develop self-service analytics tools and templates that help the broader category team make faster, better decisions