Sony Music Global - International Marketing Assistant
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Requirements
• 2–4 years of experience in digital marketing, social media management, or music/entertainment marketing. • Strong understanding of all major social media platforms, their audiences, algorithms, and best practices. • Proven experience creating impactful, trend‑aligned content with measurable results. • Ability to work under pressure, manage multiple priorities, and meet tight deadlines. • Excellent communication skills (written and verbal). • Strong analytical mindset with the ability to interpret data and translate insights into action. • Familiarity with music industry workflows, especially within international marketing, is a plus. • Experience collaborating with influencers, creators, or digital partners is preferred. • What we give you: • What we give you: • You join a vibrant global community with the opportunity to channel your passion every day • A modern office environment designed for you, empowering you to bring your best • Investment in your professional growth and development enabling you to thrive in our vibrant community • The space to accelerate progress, positively disrupt and create what happens next • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Responsibilities
• Support the International Marketing team in the planning and execution of all local promotional activities across radio, TV, press, events, and other media channels. • Coordinate closely with internal teams and external partners to secure maximum visibility and coverage for international artists. • Develop a comprehensive social media strategy (TikTok, Instagram, Facebook, X, YouTube Shorts, etc.) for SME international artists and brands and upload the approved content. • Propose and manage collaborations with influencers, creators, and media partners to extend reach and support campaign KPIs for the relevant roster. • Drive measurable growth in followers, engagement, content reach, and fan conversions, ultimately contributing to commercial success (streams, sound uses, UGC growth, etc.) for international artists. • Generate platform-native promotional ideas — such as contests, challenges, hashtag activations, and collaborative content — to support artists' campaigns and drive viral potential. • Stakeholder & International Artist Team Collaboration • Stay up to date with platform trends, algorithms, and best practices to ensure continuous optimization. • Work closely with the Commercial/Streaming Department to ensure marketing initiatives support streaming growth targets. • Support budget monitoring to ensure cost‑effective execution and maximum ROI. • Deliver weekly performance reports on all managed accounts, including competitive insights and benchmarks.
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