Later - Influencer Marketing Account Lead

• Strategy • Strategy • Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI. • Build and nurture senior client relationships, positioning Later as a trusted strategic advisor. • Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps. • Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue. • Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise. • Technical / Execution • Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact. • Guide Account Managers in managing day-to-day client communications and executional tasks. • Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments. • Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence. • Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance. • Team / Collaboration • Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns. • Act as the voice of the client and influencer, ensuring feedback informs platform improvements and future strategies. • Collaborate cross-functionally to embed innovation and elevate Later’s reputation with clients and across the industry. • Leadership • Leadership • Manage and mentor direct reports, building a high-performing, client-focused team. • Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators. • Foster a culture of accountability, collaboration, and continuous learning. • Anticipate risks early and implement proactive solutions that remove blockers for the team. • Research / Best Practices • Stay ahead of industry trends, platforms, and cultural shifts — embedding innovation into client strategies. • Contribute thought leadership to position Later as a market leader in influencer and creator marketing. • Build and maintain internal processes that guarantee compliance and operational excellence across accounts. • What Success Looks Like • Key client accounts achieve renewal and expansion targets, with measurable ROI from campaigns. • renewal and expansion targets • Later is seen as a trusted strategic partner, not just an executional vendor. • trusted strategic partner • Campaigns are consistently delivered on time, on budget, and above quality standards. • on time, on budget, and above quality standards • Account Managers and Coordinators under your leadership grow in performance and confidence. • Later’s Services team is recognized for innovation, compliance rigor, and best-in-class execution. • innovation, compliance rigor, and best-in-class execution