Boulevard - Director, Content Marketing
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Requirements
• 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams • Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company • Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle • Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO) • Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate • Experience leading multi-format content strategies across written, social, and video content • Track record of building scalable content systems, not just one-off campaigns • Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams • Analytical mindset with the ability to connect content efforts to measurable business impact • Experience with proprietary research, community-led content, or new media formats is a plus • Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling • How we'll take care of you: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $168,000 - $200,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Responsibilities
• Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation • Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats • Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership • Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel • Ensure content drives measurable impact across awareness, engagement, pipeline, and retention • Design content for modern discovery, including SEO, AEO, and generative search experiences • Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning • Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors • Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience • Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like
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