The Economist Group - Associate Product Manager - Subs Growth and Lifecycle
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Requirements
• A proven track record of driving results: You have some experience in product management or a similar role (such as Product Marketing or Product Analytics) with a focus on digital customer journeys. You can point to specific examples of how you have used offers, discounts, add-ons, or subscription tiers to achieve business goals. • A proven track record of driving results: • A strategic and analytical mindset: You are comfortable working in a fast-paced, ambiguous environment with shifting priorities. You have a structured, data-informed approach to problem-solving and prioritisation. You are proficient in using data to make decisions and measure success. • A strategic and analytical mindset: • Exceptional collaboration and communication skills: You are a natural collaborator who can work effectively with designers, engineers, analysts, and operational teams. You can articulate your ideas clearly and persuasively, and you are a great listener. • Exceptional collaboration and communication skills: • A "go-getter" mindset with high autonomy: You are a self-starter who takes initiative and can run with things independently. While you will have support from senior PMs, you are comfortable taking the lead on projects, navigating ambiguity, and proactively pushing initiatives to completion. • A "go-getter" mindset with high autonomy: • Experience managing monetisation for a B2C app and web product. • Exposure to monetisation automation, personalisation, or machine-learning-driven decisioning. • Familiarity with subscription platforms or lifecycle marketing tools (e.g., Zuora, SF). • Experience with data analysis and visualisation tools (e.g., Amplitude, Tableau, SQL).
Responsibilities
• With support from Senior Product Managers, you will be responsible for: • Drive monetisation and experimentation: You will develop and execute a roadmap of monetisation initiatives, including offers, add-ons, and subscription tiers. You will design and run experiments to optimise our upgrade and retention paywalls, and use data to inform our pricing and packaging strategies. • Drive monetisation and experimentation: • Innovate in customer care: • Champion a data-driven culture: You will define and analyse key metrics such as churn, upgrades, engagement, and customer satisfaction. You will use this data to measure the impact of your initiatives, identify new opportunities, and communicate your progress to stakeholders. • Champion a data-driven culture: • Lead with influence: You will write clear and compelling user stories, acceptance criteria, and product documentation. You will use your strong communication and collaboration skills to align your team and stakeholders around a shared vision and roadmap. • Lead with influence:
Benefits
• This is an opportunity to make a real impact on The Economist's future. By improving our in-life subscription experience, you will not only drive revenue growth but also help us build a more sustainable and resilient business. You will be at the heart of our efforts to create a lifelong relationship with our readers and to ensure that The Economist remains the world's leading source of analysis on international business and world affairs for generations to come. • Working Arrangements • The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. • AI usage for your application • We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications. • Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. • We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. • You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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