Power Digital - Associate Media Director
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Requirements
• 6-8+ years of Paid Media experience • Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month. • Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels. • Extensive experience in campaign management & strategy across Google & Bing platforms (Search, PMAX, Demand Gen, Youtube, Video, etc.). • Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift. • Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus). • Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence. • Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals. • Team management, delegation, and development experience. • Key Performance Indicators (KPIs) • Managing a full workload indicated by $30K revenue/employee • Pace within 98% of the budget goal • Reach conversion goals within 95%+ of target • 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed • Most Important Things (MITs) • Lead paid media strategy and client performance for 1-3 key accounts, in addition to supporting Supervisors and their Senior Media Managers on strategy and performance delivery on multiple additional accounts where they serve as the primary leads (delegated ownership). • Excellence in channel production and account performance, with full ownership and accountability of client performance for their team’s client roster • Mastery of internal and external reporting analysis, fully understanding and executing internal reporting requirements and the development and presentation of external client reporting • Excellence in problem solving, client business goal interpretation, and strategic planning • Strong client and team communication, leading structured team meetings and 1:1 meetings with team members on a weekly basis • Delegation of ownership, work prioritization, and team development
Responsibilities
• Successful end-to-end management & strategic oversight of designated paid media accounts • Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. • Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. • Manage a team of 2-3 Media Supervisors, who themselves manage 1 Senior Media Manager each, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform. • Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. • Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. • Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings. • Function as the primary point of contact and escalation both internally & externally for all ‘owned’ accounts, responsible for the performance of accounts. • Generate reports, write insights, & communicate with the client for designated accounts. • Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions. • Full ownership of Paid Media strategy for assigned accounts, working with the Group Media Director as needed. • Drive strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives). • Design & deploy tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). • Continuously test, verify, and improve full-funnel structures. • Helping to develop effective use of AI tools to streamline workflows and improve performance. • Other applicable or related duties as assigned. • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Benefits
• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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