wpromote - Senior Manager, Programmatic B2B
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Requirements
• 3–5 years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment. • Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization. • Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation. • Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes. • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar). • Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders. • Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs. • A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends. • Preferred candidates will be located in CT or ET time zones to support team and client collaboration; PT candidates will also be considered for the right fit
Responsibilities
• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity. • Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI). • Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs. • Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution. • Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions. • Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes. • Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs. • Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts. • Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions. • Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.
Benefits
• Remote-first culture • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! • The anticipated annual salary for this role will range from $110,000 - $150,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. • This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship • Important Notice: Beware of Job Scams • Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. • Flexible schedules • 401(k) matching
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