Sporty Group - Senior Games Data Analyst (Europe, Asia)

• Analyze player behavior across the full lifecycle, including acquisition, onboarding, engagement, retention, monetization, churn, and reactivation. • Identify opportunities and risks through player segmentation, funnel analysis, cohort analysis, retention analysis, and behavioral pattern analysis. • Design and evaluate A/B tests and other experiments, including hypothesis development, sample-size estimation, metric selection, statistical testing, and result interpretation. • Measure the performance of game features, promotions, events, bonuses, and campaigns. • Define and maintain key product metrics and analytical frameworks for different games and player segments. • Build dashboards and recurring reports that allow stakeholders to monitor product performance and make timely decisions. • Investigate unusual changes in KPIs and determine their underlying causes and business impact. • Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders. • Partner with Product Managers and game teams to define analytical requirements before launching new features or initiatives. • Work with Data Engineers to improve data quality, tracking coverage, data models, and analytical datasets. • Promote consistent analytical standards and encourage data-informed decision-making across the organization.