jump-app - Growth Marketing Sr. Manager
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Requirements
• 4–8 years in growth marketing, lifecycle marketing, or product management • Experience working alongside Product Managers and data teams • Strong experimentation and analytical skills • Proven ability to move conversion, retention, or expansion metrics • Comfort operating in ambiguity at a scaling startup • Experience in PLG or hybrid GTM models • Familiarity with Amplitude, Mixpanel, GA, or similar tools • Experience working with Sales-assisted growth motions • Prior experience at a Series A–C company • TOOLS YOU MAY HAVE USED • Lifecycle: HubSpot, Braze, Customer.io http://Customer.io, Iterable • Analytics: Amplitude, Mixpanel, GA • Experimentation: Optimizely, internal A/B frameworks • CRM: Salesforce • Data: Looker, Mode, SQL (nice-to-have)
Responsibilities
• OWN LIFECYCLE GROWTH EXPERIMENTS • Design and run experiments across onboarding, activation, retention, and expansion • Identify friction points in the user journey and propose tests to address them • Partner with Growth PM to align experiments with product roadmap • DRIVE FREE → PAID CONVERSION • Optimize trial, freemium, or PQL flows in collaboration with Product and Sales • Build and iterate on lifecycle programs (email, in-app coordination, sales assist) • Improve conversion through messaging, timing, and segmentation — not net-new acquisition • SCALE RETENTION AND EXPANSION • Own programs that reduce churn and increase expansion revenue • Test upsell, cross-sell, and reactivation motions • Translate product usage signals into targeted growth campaigns • BE THE GROWTH ANALYTICS PARTNER • Define success metrics for lifecycle initiatives • Analyze experiment results and share learnings with stakeholders • Help leadership understand which growth levers actually work • COLLABORATE DEEPLY (AND CLEARLY) • Partner with Demand Gen to ensure smooth handoff from acquisition to lifecycle • Partner with Sales on PQLs, conversion plays, and feedback loops • Work with RevOps and Data on attribution and measurement
Benefits
• This role ensures growth doesn’t live only in paid acquisition or the product roadmap. You’ll help the company grow more efficiently, turn usage into revenue, and build the foundation for scale. • 401k available
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