TRM Labs - Senior Product Marketing Manager, Public Sector
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Requirements
• Storytelling. You think in narrative, not slides. You can make something technical matter to a stranger in two sentences. Your stories are grounded in data: win/loss patterns, customer signals, market evidence, because the most persuasive narrative is one that's actually true. You translate the same story across a keynote, a one-pager, and a website without losing what makes it land. • Storytelling. • Commercial instincts. You understand what moves a deal, not just what sounds good in a deck. You've been present enough in the sales cycle to know the difference, and you've changed your positioning because of it. • Commercial instincts. • AI builder. You build systems for the team, not just yourself. You've already offloaded the repeatable work to automation: competitive monitoring, content generation, persona synthesis. You spend your time on the judgment calls that actually require you. Walk us through something you built that made the whole team faster. • AI builder. • Judgment. You know what good looks like across the work and you say so when it isn't: a positioning brief that almost works, a website that doesn't land, a design that misses. You hold the standard and give feedback that moves things forward, not feedback that leaves people guessing. • Judgment. • 5+ years in product marketing at a B2B SaaS company • You've owned at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement • You've owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews • You already use AI to build workflows and systems and can walk through a real example of something you built for your team, not just yourself • Deal breakers • Marketers who measure output in assets shipped • Anyone who treats AI as something to explore rather than something already running in their workflow • Candidates whose best examples inherited existing infrastructure. We need builders, not operators of programs someone else built. • TRM's product team doesn't coordinate work. It owns outcomes. Product marketers are embedded in the sales motion, in customer conversations, and in launch decisions. The team is small, the scope is real, and what you ship shows up directly in how deals close and how the market talks about TRM. PMMs here don't wait to be asked. If the standard is slipping somewhere, you say so and help. AI is how we work, not just what we build.
Responsibilities
• Build an agent that scans the market for opportunities and builds a prototype for new product features that the product management team reviews • Customer needs a product brochure before a meeting. You build something on-brand with the right content and get it to them today, without spinning up a design cycle. Fast and accurate does more for the deal than slow and polished. • Hear the CEO's keynote brief in the morning. Share core message and outline by that afternoon. • Life at TRM • Life at TRM • We are building a safer world. That promise shows up in how we work every day. • TRM moves quickly. We are a high velocity, high ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days. • Our work sits at the intersection of AI, national security, and fighting crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem-solving. • At TRM, you should expect: • Priorities and targets to change quickly as we experiment and iterate • Work that often requires operating with a high degree of ambiguity • A high level of personal ownership and accountability • Close collaboration across teams and functions • Frequent, high-touch communication • Creative problem solving and out-of-the-box thinking • A pace that rewards urgency, adaptability, and outcomes • This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires comfort navigating ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast-moving and intense environment. • We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here. • At the same time, many people find this work deeply rewarding. If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission-driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute. Learn more: Interviewing at TRM: How We Hire and What Success Looks Like • AI Fluency at TRM • AI Fluency at TRM • AI fluency is a baseline expectation at TRM. • We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks. • At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to: • Accelerate repeatable workflows • Structure and solve problems • Improve output quality • Increase speed and leverage • You will be evaluated on applied AI fluency during the interview process. • Leadership Principles • We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions. • Impact-Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly. • Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better everyday. • Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger. • At TRM we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast. • TRM is a Series C company with $220M in total funding, backed by Blockchain Capital, Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore. • By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy. • Our typical hiring cycles for specialized roles span 24 to 36 months. Accordingly, we retain your personal information for up to 36 months to evaluate your application and to consider you for current and future employment opportunities, unless you request earlier deletion or a different retention period is required or permitted by law. • To notify TRM Labs that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance. • The use of AI tools of any kind (including but not limited to notetakers, interview assistants, and real-time coaching tools such as Otter.ai, Fireflies, Fathom, Cluey, or similar) during TRM interviews is not permitted without prior approval from TRM. TRM uses its own internal tools for note-taking to ensure a consistent and confidential experience for all candidates. • We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this form. • Recruitment agencies • TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement. • Learn More: Company Values | Interviewing | FAQs • Learn More
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