verifiable - Senior Manager, Organic Growth Marketing
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 8+ years in inbound, content, or growth marketing with at least 5 years in B2B SaaS • Proven track record building inbound programs that drive measurable pipeline — specific examples required • Hands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipeline • Strong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awareness • Fluent in AEO/AI search — understands how LLMs source and surface content and has experimented with it firsthand • End-to-end video and webinar production experience • Exceptional writer and editor — translates complex or technical concepts into content that resonates with business buyers • Experience with complex B2B sales cycles and multi-stakeholder buying decisions • ## Nice-to-Have • Experience building third-party placement programs — guest posts, byline articles, podcast appearances — with a focus on LLM citation value, not just backlinks • Experience operationalizing a reviews program in partnership with Customer Success across platforms like G2 and Capterra
Responsibilities
• Content Strategy & Owned Content Engine • Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles • Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week, expanding into guides, case studies, and visual content over time • Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels • Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints • SEO & AEO Strategy • Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search), including schema markup, semantic triples, and query fan-out structures • Drive non-branded organic growth — Verifiable captures ~25% of traffic from non-branded terms despite nearly 1M non-branded impressions • Monitor how LLMs (OpenAI, Gemini, Perplexity) categorize Verifiable and develop strategies to correct miscategorization and improve share of voice • Partner with web/dev to maintain technical SEO health across the Webflow site • Conversion Rate Optimization (CRO) • Own strategy and execution for inbound conversion paths — demo request forms, gated content, landing pages, and key entry points • Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes, not just form fills • Partner with Marketing Ops and RevOps to track lead quality downstream and collaborate with Product Marketing to ensure website messaging resonates with target buyers • Video & Webinar Programs • Lead end-to-end webinar and video production — scripting, guest management, post-production, and distribution • Scale the webinar program from 2–3 to 6–8 per year, with each program generating net-new pipeline and producing downstream assets including blog posts, social clips, and sales snippets • Define and own Verifiable's voice on LinkedIn and Reddit — the two platforms most actively tapped by LLMs for brand sentiment • Partner with internal SMEs to build a thought leadership content system that extends reach beyond the brand page • Implement social listening to track sentiment shifts and brand mentions month-over-month
No credit card. Takes 10 seconds.