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Jobs/Associate Role/Spotify - Associate Director, CRM & Martech
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Spotify

Spotify - Associate Director, CRM & Martech

New York, NY$160k - $229k+ Equity5d ago
In OfficeDirectorNAHealth InsuranceInsuranceAssociateShopify DeveloperB2BSalesforceCRM ManagementReporting

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Requirements

• You have 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment • You have 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures • You are experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes • You have hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively • You know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions • You are comfortable working with data and analytics, and can translate insights into clear recommendations and actions • You have experience with experimentation frameworks and using testing to inform strategy and optimization • You have experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness • Where You'll Be • We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location. • This team operates within the EST time zone for collaboration. • The United States base range for this position is $160,147 to $228,781, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future. • At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

Responsibilities

• Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning • Build and optimize audience segmentation, lead management, and campaign orchestration across channels • Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals • Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions • Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs • Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making • Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

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