deepgram - Product Marketing Manager, Customer Marketing
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Requirements
• 3–5 years of experience in customer marketing, advocacy, or related roles in B2B SaaS • Proven experience producing case studies end-to-end (sourcing → interview → writing → approvals → publication) • Experience building and managing a customer advocacy pipeline in partnership with Sales/CS • Strong writing skills with the ability to adapt for different audiences (enterprise, technical, business) • Solid project management skills; able to run multiple programs simultaneously • Experience creating content that Sales and CS teams actively use • Note: You’ll be asked to share a portfolio of relevant work (case studies, campaigns, or enablement content). • Experience in AI/ML, developer tools, API-first products, or voice/speech technology • Background supporting sales enablement with customer proof (e.g., vertical stories, battlecards) • Familiarity with tools like Salesforce, HubSpot, G2 • Experience with video testimonials, webinars, or customer co-marketing • Experience in high-growth startups building programs from scratch
Responsibilities
• PRODUCT MARKETING MANAGER, CUSTOMER MARKETING • Deepgram is looking for a Product Marketing Manager, Customer Marketing to build and own our customer storytelling and advocacy engine. • You’ll sit within Product Marketing and partner closely with Sales, Customer Success, Product, RevOps, BD, and Partner Marketing to turn real customer outcomes into high-impact proof points that drive pipeline, win rates, and expansion. • This role is both builder and operator: you’ll create the systems, processes, and programs that make it easy to source customer stories, activate advocates, and deliver assets that Sales and CS actually use. • OWN THE CUSTOMER STORYTELLING ENGINE • Build and run the end-to-end pipeline: source customers, conduct interviews, write case studies, manage approvals, and publish assets • Organize content by industry, use case, and persona so Sales and partners can easily find and use it • BUILD AND SCALE THE CUSTOMER REFERENCE PROGRAM • Recruit and manage a pool of referenceable customers in partnership with Sales and CS • Create a simple system for AEs/AMs to quickly find and activate the right reference • Track utilization and influence on deals • DRIVE THIRD-PARTY REVIEWS (G2, GARTNER PEER INSIGHTS) • Design scalable, low-lift programs with CS and Marketing Ops to increase review volume and quality • Balance growth with strong customer experience • CREATE CUSTOMER-FACING ENABLEMENT CONTENT • Partner with Product, CS, and Growth to drive adoption, usage, and expansion • SUPPORT “POWERED BY DEEPGRAM” AND CO-MARKETING EFFORTS • Coordinate quotes, approvals, and customer participation across launches, events, and partner campaigns • Work closely with BD and Partner Marketing to amplify customer stories • MEASURE AND IMPROVE IMPACT • Track key metrics: • Case study production and usage • Reference program utilization • Deal influence • Review growth and quality • Share insights with Sales, CS, and leadership to continuously improve programs • Have built or scaled customer marketing / advocacy programs and can show real outputs • Think of customer storytelling as a revenue driver, not just brand marketing • Proactively source stories and know how to partner with Sales and CS to find the right advocates • Are highly organized and enjoy building lightweight systems, trackers, and processes • Are a strong interviewer who can turn short conversations into compelling, credible stories • Enjoy working cross-functionally and aligning multiple stakeholders • Are excited about AI, developer tools, or technical products
Benefits
• $115K – $145K • Offers Equity • Offers Bonus • This range is determined by work location and additional factors, including job-related skills and experience. There may be instances where a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description. Please note that the compensation details listed on US role postings reflect the base salary only and does not include bonus, equity or benefits. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please Note: we have set up limits for applications for this role. It is in the General Application Limit Setting group. The following limits apply to applications for all jobs within this group: • General Application Limit Setting • Candidates may not apply more than 2 times in any 60 day span for any job in the General Application Limit Setting Group. • Candidates may not re-apply to the same role within 180 days if not presented with an offer • or drag and drop here • Write N/A if non-applicable • Link(s) or upload • Briefly explain your role in each (what you owned vs. others) • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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