Paddle - Partner Marketing & Community Lead

• Own the Partner Marketing motion • Define and execute Paddle’s partner marketing strategy across the ecosystem. • Build scalable programs that enable partners to drive awareness and preference, recommend Paddle as a preferred solution, and generate qualified referrals • Design a repeatable partner marketing framework that supports both strategic and long tail partners. • Activate the ecosystem • Work closely with the Partnerships team to activate partners across key segments such as Strategic and Technical partners, as well as agencies, consultants, operators, and influencers. • Create programs that help partners introduce Paddle into conversations with digital product companies. • Examples include: Partner enablement and education, Joint content and thought leadership, Co-marketing campaigns, Webinars, events, ecosystem activations, referral and advocacy programs. • Drive awareness through our Partner Network • Leverage partner audiences to extend Paddle’s reach. • Collaborate with Brand, Content, and Field Marketing teams to develop co created content such as: Guides and playbooks, webinars and podcasts, reports and ecosystem insights, and events and community activations • Ensure partners have high quality assets that make it easy to promote Paddle. • Build Partner enablement programs • Create scalable enablement resources that help partners confidently introduce Paddle to customers. Leveraging assets like partner marketing toolkits, messaging and positioning guides, co-marketing templates, campaign frameworks, and referral enablement resources • Work closely with Product Marketing to ensure partners understand Paddle’s value and differentiation. • Deliver Measurable Impact • Establish clear metrics for ecosystem performance. • Track and optimise Partner driven awareness, referral volume and quality, Partner sourced pipeline, and co-marketing performance • Continuously test new ecosystem activation approaches to increase reach and influence. • We'd love to hear from you: • 5+ years in partner marketing, ecosystem marketing, alliances marketing, or B2B marketing within SaaS or technology. • Experience building and scaling partner marketing programs that drive measurable pipeline. • Strong understanding of how agencies, consultants, and technical partners influence buying decisions. • Experience collaborating closely with partnerships or alliances teams. • Experience activating ecosystem communities or influencer style networks within B2B markets. • Everyone is welcome at Paddle • At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. • Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.