heartbeathealth - Heartbeat Health - Patient Engagement Manager
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Requirements
• In this role, you will help develop, define, and partner with our teams to launch and scale patient activation and engagement at Heartbeat Health. You’ll identify where and why patients disengage; design and iterate programs and workflows to improve activation; and partner closely with the Clinical, Product, Marketing, Data, and Operations teams to turn insights into action. • Heartbeat, to be sure, is doing this work now. Your role is to help take us to the next level – by helping establish the strategy, operating model, and success metrics for this work. • Help build and launch a more programmatic approach to our patient activation and engagement, including working with the team to define scope, goals, and success metrics. • Analyze patient journey data to identify drivers of low activation and opportunities for improvement. • Design and help implement activation strategies across workflows, tooling, and patient communications. • Partner cross-functionally with Clinical, Product, Data, Growth, and Operations teams to influence roadmap decisions and operational changes. • Help develop scalable programs, playbooks, and processes to improve patient engagement and follow-through. • Help establish KPIs and reporting to measure activation, conversion, and program effectiveness. • Serve as the internal subject matter expert on patient engagement and activation best practices. • Test, iterate, and continuously improve activation and engagement strategies based on data and outcomes. • 6–8+ years of experience in healthcare operations, patient engagement, population health, digital health, product strategy, or related fields. • Experience designing and launching programs or workflows that improve patient engagement, activation, or outcomes. • Strong analytical skills with the ability to translate data into actionable insights. • Comfortable operating in ambiguity and building structure from the ground up. • Excellent communicator who can influence across teams and levels. • Highly collaborative, pragmatic, and execution-oriented. • Interest in growing into a people manager over time. • Bachelor’s degree required; advanced degree in public health, healthcare administration, business, or related field is a plus. • Sense of humor is a must • We are mission-driven: we're revolutionizing the way cardiovascular care is delivered • We are fast-paced & agile: we move quickly, iterate often, and value experimentation • We are remote-first: flexibility, autonomy, and trust are at the core of how we operate • We care about diversity: diversity allows us to build an excellent patient experience • We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
Responsibilities
• Develop and implement strategies to increase patient engagement across all digital platforms used for communication with patients. • Collaborate closely with the marketing team to create targeted campaigns that resonate with our diverse patient demographics. • Monitor, analyze, and report on key performance indicators (KPIs) related to patient interactions and feedback. • Lead a dedicated Patient Engagement Team focused on improving communication strategies based on data insights. • Develop content for social media channels that educates patients about their health conditions in an engaging manner, encouraging active participation in our services. • Organize virtual events to connect with and support the patient community while promoting awareness of new treatments or programs offered by Heartbeat Health. • Engage directly with patients through personalized communication methods such as emails, phone calls, and text messages based on their preferences and needs. • Identify opportunities for partnerships with other healthcare providers to expand patient access to specialized care services when necessary. • Advocate for the integration of cutting-edge technology solutions that enhance personalized communication experiences between patients and Heartbeat Health staff members. • Stay abreast of industry trends in digital engagement, continuously seeking ways to improve our approach based on best practices and emerging technologies.
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