CaptivateIQ - Go-To-Market Enablement Director
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Requirements
• B2B SaaS Enablement Expertise: 10+ years of experience building and scaling go-to-market enablement within high-growth enterprise B2B SaaS organizations, with a proven track record of driving measurable behavior change in the field. • Prior Field Experience: Background as a successful seller or customer-facing value driver (e.g., AE, SE, or CSM) who has successfully carried a quota or owned customer outcomes. • Strategic Activation: Proven ability to translate product strategy, messaging, and competitive positioning into high-impact, measurable enablement outcomes tied to productivity and adoption. • Cross-functional Influence: Strong cross-functional leadership skills with the ability to align and drive execution across Product, Product Marketing, Sales, Customer Success, and Revenue Operations. • Complex Program Management: Demonstrated experience managing multi-functional enablement priorities, calendars, and stakeholders in fast-moving environments. • Exceptional Storytelling: High-level coaching and presentation skills, with the ability to engage, influence, and motivate GTM teams at scale. • Data & AI Driven: Outcomes-obsessed owner who uses qualitative and quantitative signals to monitor effectiveness; excitement for leveraging AI-powered tools to enhance strategy and reinforcement.
Responsibilities
• Strategy & Ownership: Serve as the central owner accountable for adoption, consistency, and effectiveness of GTM execution. • Field Alignment: Coordinate across sales and CSM leadership teams to set and own the end-to-end GTM enablement strategy, calendar, and measurement. • MonitoringImpact: Define and measure success metrics tied to ramp time, productivity, pipeline impact, win rate, and messaging adoption. • Product Marketing Partnership: Build monthly and quarterly plans aligned to the narrative and product roadmap, focusing on positioning and competitive differentiation. • Onboarding & Readiness: Lead cross-functional launch readiness for major updates and design onboarding programs that reduce ramp time across roles. • Continuous Enablement: Assess program effectiveness through data and tools like Gong, delivering "booster shots" to address immediate opportunities. • Field Engagement: Serve as a rallying cry for the sales team, bringing creativity to sessions that field teams can’t wait to attend.
Benefits
• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents. • Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge. • Annual Stipends: Dedicated funds for your professional development and caretaking needs. • Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does. • Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future. • Premium Tools: The latest Apple hardware to empower you to do your best work. • Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives. • Notice for Prospective Candidates • Only emails from @captivateiq.com should be trusted. • We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following: • Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc. • Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology. • Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ. • Ask candidates to make a payment in order to be considered for a position. • Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc. • Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made. • $190,000 - $250,000 a year • The OTE range represents the minimum and maximum for this position across North America. For candidates in Canada, the range is $258,000–$300,000 CAD. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package. • CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States
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