toogeza - Senior Product Manager - Subscription Value
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Requirements
• Proven experience in B2C mobile product management with subscription or freemium models. • Strong track record of defining feature segmentation and building tiered subscription structures. • Demonstrated experience assessing user willingness to pay and optimising packaging across segments. • Hands-on experience preparing and running A/B tests for subscription packages, add-ons, and upsell mechanics. • Experience launching and scaling monetised product verticals or add-on offerings. • Strong analytical capabilities with deep understanding of ARPU, ARPPU, LTV, retention curves, and cohort analysis. • Ability to work autonomously in ambiguous environments and lead cross-functional collaboration. • Excellent strategic thinking skills, translating insights into scalable monetisation frameworks. • Experience working cross-functionally with design, analytics, engineering, marketing, and regulatory stakeholders. • Experience in health-tech, wellness, or regulated product environments. • Experience integrating new revenue streams into existing subscription ecosystems.
Responsibilities
• As a Senior Product Manager – Subscription Value, you will own the strategy and execution of monetisation across both core subscription tiers and new expanding e-commerce verticals, including areas such as wearables integration, physical products, and other health-related offerings. • You will be responsible for defining feature segmentation, designing scalable monetisation funnels, shaping packaging and bundling structures, and running structured experimentation to maximise conversion, ARPU, and long-term LTV. This role is critical to expanding revenue streams beyond traditional subscriptions while strengthening the overall subscription value proposition within the Premium ecosystem. • You’ll collaborate closely with analysts, designers, researchers, engineers, and cross-functional stakeholders to ensure all monetised offerings are strategically integrated, data-driven, and aligned with global revenue growth objectives. • You'll be responsible for: • Defining monetisation strategy for new e-commerce verticals, aligning with global revenue objectives. • Designing and optimising subscription bundles and cross-sell funnels across new e-commerce verticals. • Developing pricing, packaging, and segmentation strategies aligned with company-level revenue goals. • Running structured experimentation to validate willingness to pay, elasticity, and bundle performance. • Ensuring seamless integration of new verticals into the subscription ecosystem, including entitlements and lifecycle flows. • Collaborating with onboarding, growth, promotional, and lifecycle teams to enhance the overall premium value proposition. • Analysing qualitative and quantitative data to continuously refine subscription value mechanics. • Building a long-term strategy for Subscription Value aligned with Premium OKRs and global monetisation objectives. • Salary Range - London - gross per year (ranges may vary based on skills and experience) • £92,000 - £115,000 GBP • Salary Range - Vilnius - gross per month (ranges may vary based on skills and experience) • €7.300 - €8.800 EUR • We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. • You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. • What you'll get • We support impact with meaningful reward. Here’s what that looks like:
Benefits
• Opportunity to participate in performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year • Premium for friends & family, plus more health, pension and wellbeing perks • If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
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