stacks - Growth Marketer
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Requirements
• 3–5 years in high-growth B2B SaaS or fintech. Ideally you have seen a company scale from early to mid-stage and know what 'we need more inbound' actually means at that inflection point. • You are biased toward action. You would rather launch a good experiment today than a perfect one next month. Your test log is evidence of this. • You can vibe-code. AI agents are a core part of your daily toolkit. You use them to move 5x faster on copy, analysis, creative variation, and reporting automation. • You are fluent in growth metrics. CAC, CPL, LTV:CAC, statistical significance, conversion rate by funnel stage. You can sanity-check a number in your head and know when something is directionally meaningful versus noise. • You have run paid acquisition independently: LinkedIn Ads and/or Google Search. You can show results, not just activity. • You have done website CRO: A/B tests, heatmaps, session recordings, funnel analysis. You know what a good CRO hypothesis looks like and how to call a test early when the data is clear. • Step 2: 45-minute conversation with Farid (COO) to dive deeper into your commercial thinking and analytical rigour. • Step 3: Take-home exercise and 1-hour on-site panel interview with Irina, Farid, and Koen. • Step 4: Final chat with Albert (Founder). • Step 5: Offer!
Responsibilities
• Move beyond one-off launches. Build self-sustaining acquisition systems: paid loops that get more efficient over time, organic loops that compound, ABM sequences that create air cover before Sales makes contact. Own the architecture, not just the execution. • Run structured experiments. Every week, without fail. • Every test gets a hypothesis, a setup, a result, and a decision. You will design and ship A/B and multivariate tests across ad copy, creative formats, audience segments, landing pages, and CTAs on a weekly cadence. Good experiment today beats perfect experiment next month. • Every piece of content has a target keyword cluster, a distribution plan, and a conversion path to a demo request. You measure organic traffic-to-lead conversion by page, identify what ranks but doesn't convert, and fix it. • Own website CRO as a primary deliverable. • Your goal is to double and triple our website CR exceeding the industry benchmark. You will run a continuous CRO programme with heatmaps, session recordings, funnel drop-off analysis, A/B tests. You will build the evidence base that earns every change you ship. • Build and test lead capture mechanisms. • Design and run experiments to find what pulls finance practitioners in before they're ready for a demo: interactive tools, calculators, benchmarking reports, gated frameworks. The metric is sign-up-to-demo conversion, not downloads. Kill what doesn't convert. Scale what does. • Treat the funnel like a science experiment. • Own the analytics stack from end to end: UTM taxonomy, GA4, attribution, and a weekly dashboard from ad spend to pipeline. Use BI tools, SQL or Python to self-serve your own analysis. When you don't know why a metric moved, you investigate rather than guess. • Run ABM plays with Sales, not for Sales. • Partner with the SDR and AE team to build and execute account-specific plays: digital air cover, targeted content, high-intent signal sharing. Know which target accounts are warming up before Sales does, and make sure they know too.
Benefits
• Cutting-Edge Technology: Work at the forefront of the Gen AI revolution. • Top-Tier Team: Collaborate with talented colleagues from companies like Uber, Plaid, Miro, and Mollie. • Foundational Role: Become one of the founding pillars of an exciting company, backed by Tier 1 VCs and executives from OpenAI, Stripe, and DeepMind. • 🤝 THE HIRING PROCESS
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