sophos - Director of Global Channel Marketing
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Requirements
• 8+ years of B2B marketing experience, with significant focus on channel or partner marketing. • Proven experience working with MSPs, resellers, alliance partners, or indirect sales models—preferably in cybersecurity, SaaS, or enterprise technology. • Strong strategic thinking combined with hands‑on execution capability. • Experience working with a PRM platform to execute a content strategy. • Strong cross-functional collaboration skills and expertise in developing partner value prop messaging. • Use of AI tools actively and fluently across day-to-day work, including developing content and messaging, building and maintaining frameworks, data analyzation, and effective communications. • Experience in cybersecurity or managed services marketing. • Familiarity with MDF programs and partner enablement platforms. • In the United States, the base salary for this role ranges from $135,000 to $225,000. In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs. • Ready to Join Us?
Responsibilities
• Partner Campaigns & Demand Generation • Design integrated, multi‑touch channel campaigns that drive awareness, enablement, pipeline, and revenue for Sophos corporate and channel priorities through our partner ecosystem • Build and execute channel programs aligned to Sophos’ campaign framework of “learn, promote, sell” while supporting various partner models, including MSPs, resellers, and strategic alliances. • Collaborate on scalable frameworks for partner campaigns and programs that can be deployed globally and adapted regionally. • Partner with demand generation, product marketing, and regional marketing teams to ensure strong execution and measurable outcomes. • Measurement & Optimization • Define KPIs and reporting frameworks to measure channel marketing performance. • Use insights and data to continuously optimize programs and prioritize investments. • Cross Functional & Global Collaboration • Work closely with regional marketing leaders, channel operations, product marketing, PR, and corporate communications.
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