Power Digital - Paid Social Senior Performance Analyst
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Requirements
• Legally able to work in U.S. without visa sponsorship • 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta) • 2+ years of E-commerce experience • Mentorship experience preferred • Strong Excel and data analysis skills • Experience with Google Analytics, Shopify, and other technical platforms • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines • Excellent communication skills required and ability to ask clarifying questions • Strong enthusiasm, passion, creativity and commitment to paid social and client work • Entrepreneurial spirit with passion for knowledge and personal growth • Key Performance Indicators (KPIs) • Hitting client performance goals on 100% of designated accounts and/or tangible plan and strategy in place to do so • Maintain unforecasted churn of 4% or less • Contributing actively to at least 3 department initiatives per quarter • Most Important Things (MITs) • Top-tier delivery of paid social product • Key point of escalation for Paid Social accounts to maximize client retention • Team member and product elevation
Responsibilities
• Serve as a key leader and/or paid social lead on designated accounts • Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals • Leading strategic iteration to achieve desired results, effectively navigating roadblocks, and capitalizing on key opportunities to drive performance • Elevate team member skills through mentorship, executive support, and coaching • Advanced technical knowledge of paid social and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, MMTs, and LRAs, technical acumen for channels) • Thorough understanding of cross-channel strategy to ensure paid social delivers business results for clients • Point of Escalation on Key Accounts: • Serve as the primary point of contact and escalation for key paid social accounts. • Ability to navigate roadblocks and facilitate solutions internally and externally as a key leader • Oversee the delivery of a great paid social product • Organize training sessions to enhance the team's overall expertise in paid social advertising platforms, tools, and industry best practices • A catalyst for the development of our team and product via knowledge share and coaching opportunities • Collaborate with the business development team to participate in new business audits and pitches • Identifying Paid Social Trends and Developing Department Products: • Stay abreast of industry trends, algorithm updates, and emerging technologies in the paid social advertising space • Lead research initiatives to identify innovative approaches and best practices, integrating findings into the team's strategy • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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