alan - Marketing Operations
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Requirements
• A trusted messaging stack where Customer.io http://Customer.io and back-end emails operate as one clean, governed system • A self-serve platform where any Alaner can ship a message without queuing behind an engineer • A clear lifecycle where every recipient has a documented path and new attributes flow through a governance loop • Reduced communication pressure so we know how often we're reaching members and can step in before they're overwhelmed • A real bridge between Marketing and Acquisition teams and the Outbound platform • ⭐️ IS IT YOU WE ARE LOOKING FOR? ⭐️ • You'll be a great fit for this role if you: • Have 5+ years in PMM, marketing ops, CRM ops, lifecycle marketing, or growth ops in a tech environment • Have a product knack: can define what is not working for our users, see what we should build next, and turn problems into opportunities to deliver more value • Have hands-on experience with messaging platforms at scale (Customer.io http://Customer.io, Braze, Iterable, Marketo, HubSpot, or equivalent) • Have a strong grasp of CRM data models — attribute/event design and data hygiene as a sustained practice • Can design and maintain lifecycle, routing, segmentation, and re-engagement flows across multiple domains • Have strong stakeholder management skills — this person will interface with all product and marketing teams • Bring analytical rigor: reads platform and campaign data, surfaces anomalies, prioritizes from data • Communicate with excellent written and spoken English • For this opportunity, we are aiming to hire within the C1-D level range https://alan.com/en/careers/a/salary-equity. • 🙌 PERKS & BENEFITS https://alan.com/about/life-at-alan/a/perks
Benefits
• Messaging is one of Alan's primary touchpoints with members, admins, and prospects — and one of our highest-leverage surfaces for engagement, retention, and trust. Today, the Outbound platform underdelivers on its potential: nobody operates it strategically. • Speed: product and marketing teams ship messages confidently without queuing behind engineers, turning Outbound from a bottleneck into a force multiplier across every crew • Trust: clean data, governed attributes, and enforced channel rules mean members get the right message at the right time • Scale: as we grow to millions of members across 6 countries (and more), we need an operator who keeps the platform clean and the user experience protected without scaling the team linearly • What will you do with us? • You'll be the operator of Alan's messaging stack — the person who turns messaging into a service the whole product and marketing org can rely on. You'll think in campaign terms, treat governance as a sustained practice, and progressively remove engineering tickets from the path of shipping a message. • Concretely, you'll own: • 1. A strategic partner for product, marketing, and growth: co-own outbound messaging strategy with PMMs, marketers, and product teams; set and enforce the messaging quality bar; represent Outbound in cross-area strategy discussions and partner with Growth on shared tooling • 3. The messaging stack: automation, data standards, and hygiene: Customer.io http://Customer.io ownership (contractualization, access management, automations, campaign lifecycle); back-end triggered email governance; data model integrity (attribute and event registry, sync quality); workspace health for 1.7M profiles and 832 attributes • 4. Documentation, training, and evangelisation: creation of the messaging playbook; onboarding and training for crews shipping messages; Design Studio adoption to 100%; best-practice evangelisation across product, marketing, and growth • Fair rewards. Generous equity packages complement your base salary. • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest. • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones. • Flexible vacation policy and flexible working hours. organize your time as you wish. • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only). • Transport. Country-specific commuter benefits.
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