kraken.com - Performance Marketing Strategist - Breakout

• 6+ years of hands-on performance marketing experience, with a clear track record of building or running paid acquisition programs at scale in a high-growth environment. • Demonstrated success running multi-million-dollar paid budgets across a mix of channels, with real accountability for CAC and payback - not just impressions and clicks. • Deep hands-on experience across the major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic, plus comfort exploring emerging platforms. • Strong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement. You know when to trust a platform metric and when to stress-test it. • Sharp creative instincts. You can brief, review, and iterate on creative alongside your designer without getting lost in the craft. • Analytical depth. At home in spreadsheets, dashboards, and SQL-adjacent work. You build your own models to pressure-test assumptions before anyone else does. • Comfortable being both the strategist and the operator. You can pitch a channel test to leadership on Monday, build and launch it yourself on Tuesday, and translate the first read into a board-ready narrative by Friday. • Crypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category. You understand who our traders are and what they care about. • Thrives in a fast-paced, remote, outcome-driven environment. You do not need permission to run a test, and you do not mind showing your work when it does not land. • Prior experience in prop trading, leverage trading, futures, or regulated financial products. • Experience running global, multi-region paid acquisition with localised channel mixes and budgets. • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.