Binance - Senior PR Manager - Vietnam
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Requirements
• Experience & Background: • 8–12+ years of experience in public relations, communications, or corporate affairs. • public relations, communications, or corporate affairs. • Strong background in finance, fintech, technology, crypto, or other regulated industries. • finance, fintech, technology, crypto, or other regulated industries. • Proven experience managing Vietnam media and stakeholder relationships at a senior level. • Experience handling sensitive or high-risk communications is strongly preferred. • Skills & Competencies: • Excellent storytelling, writing, and media engagement skills. • Strong judgment and calm decision-making under pressure. • Strategic thinker with hands-on execution capability. • Strong stakeholder management and cross-functional collaboration skills. • Bilingual English/Vietnamese is required to be able to coordinate with overseas partners and stakeholders. • What Success Looks Like: • Binance is recognized as a credible, responsible, and trusted brand in Vietnam. • Strong, consistent top-tier media presence with positive or neutral sentiment. • Clear, compliant communications that effectively navigate regulatory complexity. • High confidence from regional and global leadership in Vietnam PR execution.
Responsibilities
• Vietnam PR Strategy & Market Leadership: • Own and execute Binance’s PR and communications strategy for Vietnam, aligned with global positioning and regional priorities. • Shape Binance’s long-term reputation, trust, and public narrative in the Vietnam market. • Provide strategic counsel to regional and global stakeholders on Vietnam-specific communications risks and opportunities. • Media Relations & Thought Leadership: • Build and maintain strong relationships with top-tier Vietnamese media, including business, financial, tech, and mainstream outlets. • Secure high-impact coverage through interviews, features, commentary, and executive profiling. • Position Binance and its leadership as credible voices on crypto, blockchain innovation, financial literacy, and responsible adoption. • Regulatory-Aware & Risk-Sensitive Communications: • Work closely with Legal, Compliance, and Policy teams to ensure all communications are accurate, compliant, and appropriate for Vietnam’s regulatory landscape. • Support communications related to regulatory developments, enforcement news, or policy discussions in a calm, factual, and responsible manner. • Lead or support issues and crisis communications when required. • Campaigns, Announcements & Market Activation: • Lead PR execution for product launches, partnerships, campaigns, and corporate announcements in Vietnam. • Ensure messaging is locally relevant while remaining consistent with regional and global narratives. • Coordinate closely with Marketing, Social, Community, and Global PR teams. • Agency & Stakeholder Management: • Manage local PR agencies and external partners, ensuring high quality, consistency, and accountability. • Act as the main PR point of contact for Vietnam-related initiatives across internal teams. • Advise senior leadership and spokespeople on media strategy and positioning. • Measurement & Reporting: • Track PR performance including media coverage quality, sentiment, share of voice, and message pull-through. • Deliver regular performance reports with insights and recommendations.
Benefits
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