Acorns - Sr. Growth Marketing Associate (Contractor)
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Responsibilities
• Channel Testing & Execution • Support the development and execution of a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and alternative platforms. • Manage day-to-day campaign setup, trafficking, and pacing across new channel tests, exercising judgment on optimizations and escalating to the Senior Paid Acquisition Manager on larger strategic decisions. • Partner with the Creative team to brief and iterate on ad assets tailored to new platform environments. • Measurement & Reporting • Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment. • Track and report on key performance indicators for new channel initiatives, translating data into clear summaries for internal stakeholders. • Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team. • Cross-Brand & Cross-Functional Collaboration • Support acquisition growth across our brand portfolio—Acorns, Acorns Early, and GoHenry—with a focus on US-based performance. • Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights. • Actively monitor the AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate. • 3–5 years of experience in performance marketing, paid media, or growth marketing with a BS/BA; or equivalent work experience. • Hands-on experience with at least one paid media platform (e.g., Meta, Snapchat, Reddit, The Trade Desk, or similar). • Familiarity with mobile measurement platforms (e.g., Adjust, AppsFlyer) and an understanding of how attribution frameworks inform paid media decisions. Exposure to Marketing Mix Modeling (MMM) is a plus. • A data-driven mindset—you’re comfortable working with performance data and translating numbers into clear, actionable takeaways. • Strong organizational skills and attention to detail; you follow processes carefully, flag questions early, and aren’t afraid to modify your approach when the situation calls for it. • Clear written and verbal communication skills—you can summarize experiment results and share channel recommendations in a way that’s easy for stakeholders to act on. • Genuine curiosity about where digital advertising is heading and a hunger to explore channels competitors aren’t using yet. • A belief that your work is connected to something bigger—helping everyday people build financial security is core to what we do at Acorns, and we want teammates who are energized by that mission. • You are not expected to have experience with every platform listed. If you’re passionate about Acorns’ mission and eager to grow in performance marketing, we encourage you to apply.
Benefits
• I will not require sponsorship now or in the future. • I do not require sponsorship now, but I may require sponsorship in the future. • I require sponsorship now. • I prefer not to answer • Another Gender Identity • Heterosexual / straight • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • Person with disability • Refugee or immigrant • None of the above • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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