fieldguide - Partnership Marketing Manager

• Partner Marketing Strategy • Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar • Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable • Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear recommendations to partnerships and marketing leadership regularly • Co-Marketing Content and Campaigns • Own end-to-end production of co-branded assets including one-pagers, case studies, solution briefs, landing pages, and joint webinar content • Write campaign briefs for partner-originated programs and coordinate execution with the demand gen, field and ABM teams • Serve as the marketing point of contact for partners, managing inbound requests, timelines, and deliverable quality • Support planning and execution of Tier 3 events when field marketing capacity is constrained during peak event season • Partner Enablement and Portal • Manage Fieldguide's content presence inside partner-owned portals such as BDO and Allinial Global, keeping assets current and adding new content as positioning evolves • Stand up Fieldguide's own partner portal from zero, designed as an onboarding and implementation hub for new partners and alliances • Create and maintain enablement materials so partner sales reps can position Fieldguide accurately and confidently • Coordinate with product marketing to keep all partner-facing content aligned to current positioning • Partner Implementation • Own the external partner onboarding motion: orient new partners to Fieldguide's co-marketing process, establish portal access, align on the co-marketing plan, and set delivery expectations • Operationalize the internal marketing side of each new partnership: brief DG, stand up initial assets, and ensure the partner is reflected in Fieldguide systems and cadences • Build and maintain an internal partner wiki that gives AEs, BDRs, and CSMs the context they need to engage effectively in partner-adjacent conversations, including partner profiles, co-sell guidance, and where to find materials • Keep internal documentation current as the partner portfolio grows and positioning evolves • Pipeline Tracking and Reporting • Own partner-influenced and partner-sourced pipeline attribution in HubSpot • Build and maintain a regular reporting cadence for partnerships and marketing leadership covering deal flow, MDF utilization, and campaign performance • Flag gaps in partner activity or underperforming programs with data to support decisions