moneyboxapp - Moneybox - Senior Brand and Creative Manager
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Requirements
• 7+ years of experience in Brand and Creative (or relevant area, ie. content, social) with a mastery of copywriting, production, and campaign delivery across both Below-the-Line (BTL) and Above-the-Line (ATL) channels (e.g., Meta, TikTok, OOH, TV). You are equally comfortable straddling high-level strategy and hands-on execution. • Possess a portfolio of strong campaigns and creative work spanning digital, social, and advertising channels, demonstrating how your work drove commercial results. • Demonstrate mastery of brand principles, Tone of Voice (TOV), and production methodologies, ensuring high quality in every deliverable. • Are data-literate and comfortable using performance insights (CTR, CPA, etc.) to inform creative decisions and iteration.Possess strong conceptual skills, demonstrating a holistic view of creative response that considers copy, motion, and design. • Have experience planning and overseeing shoots (video/stills) and comfortable providing direction on-set. • Offer strong project management and stakeholder management skills, able to balance creativity with commercial pragmatism and prioritisation. • Communicate clearly, articulating creative rationale effectively to build relationships across the business. • Proactive in exploring and implementing AI tools to enhance creative output and operational efficiency. • A keen interest in how emerging technologies and Generative AI are reshaping brand storytelling and production. • Experience working in a regulated industry (or a complex sector) is a plus, but not essential. • Take full ownership of your work, obsessing over the details while remaining curious and eager to learn new skills. • Enthusiastic and passionate about all things brand and creative, with a finger on the industry pulse and latest trends. • Share our passion for the FinTech industry and our mission to give everyone the means to get more out of life. • Our Commitment to DE&I: • At Moneybox, we promote, support and celebrate inclusion, diversity and equity for all, so that everyone can bring their full selves to work. We believe that diversity drives innovation, and that if our team is representative of our community of customers, we can better support their needs. To ensure our recruitment processes provide an equal opportunity for all applicants to succeed, we encourage you to let us know if there are any adjustments that we can make. We are open-minded and always willing to go the extra mile to ensure all applicants can present their full self and potential • Working Policy: • We have a hybrid policy that includes 2 days from our London office and 3 from home. If the role states it is either hybrid or remote candidates must be based within the UK. • Visa Sponsorship: • At this time we cannot offer visa sponsorship for this role and we cannot consider overseas applications. • Please note if offered a position, the offer is conditional and subject to the receipt of satisfactory pre-employment checks which we will conduct such as criminal record and adverse credit history checks. As a regulated financial business, an adverse financial history could impact your suitability for the role. If you are aware of anything that could affect your suitability for the role, please let us know in advance. • By sending us your application you acknowledge and agree to Moneybox using your personal data as described below. • We collect applicants’ personal data to manage our recruitment related activities. Consequently, we may use your personal data to evaluate your application, to select and shortlist applicants, to set up and conduct interviews and tests, to evaluate and assess the results, and as is otherwise needed in the recruitment process generally.We do not share your personal data with unauthorised third parties. However, we may, if necessary, share your personal data to carefully selected third parties acting on our behalf. This may include transfers to servers and databases outside the country where you provided us with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. • If you are unsuccessful in your application, we may keep your details on file so that we can tell you about other suitable vacancies which may be of interest to you when they arise in the future. • If you would like to reach us then please email: [email protected] • If you would rather we did not keep your details on file, you can contact us at: [email protected]
Responsibilities
• Reporting directly into the Head of Brand and Creative, you will lead the end-to-end production of our below-the-line advertising pipeline, from ideating concepts and writing scripts to working with designers and motion designers and utilising agencies and/or production tools to deliver advertising at scale and speed. • Work with the Head of Brand and Creative on high-visibility ATL campaigns (TV, OOH, Radio), supporting on anything from RFPs and writing briefs, to TV shoots, or devising concepts and scripts for radio or OOH campaigns. • Optimise process and resource management through standardisation and AI, ie. evolving creative workflows to improve efficiency and creative bandwidth; working with content solutions that utilise AI to extend the volume of ads and extend the life of creative campaigns; identifying when to lean on internal talent, external agencies or freelancers. • Champion creative-best practice during production, planning and attending shoots (on and offsite) to direct talent and ensure the creative vision is captured accurately. • Own the brand voice, defining what ‘good sounds like’ as well as writing and utilising AI where appropriate to produce high-impact copy for scripts and advertising campaigns. You will maintain and evolve our TOV guidelines to support stakeholders across the business (ie. writers across content, customer comms, and UX), to drive consistency across the business. You will work closely with the Brand Design Lead to safeguard the brand and bring it to life through considered creative response. • Act as a primary Brand Guardian across the business, proposing creative strategies and brand initiatives that deliver on and propel our brand strategy forward, including acting as a brand stakeholder on relevant projects outside of the Brand and Creative Team (i.e. Content, Product, Paid, etc). You will ensure all creative output—whether internal or external—is distinct, engaging, and complies with brand standards. • Attend weekly planning sessions and regular creative pitch sessions and contribute to cross-functional planning to align creative output across business objectives and needs. • Use brand health and creative performance to inform your work, using these insights to devise new ad concepts, pivot creative strategies, or commission additional research. • Collaborate closely with Legal and Compliance teams to ensure all creative campaigns are not only high-impact but also meet financial promotion regulations.
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