Pearl - Senior Analyst, Digital Marketing

Remote - India1w ago

Remote Senior APAC Nonprofit Senior Editor Digital Marketing Product Marketing CPA ROAS CTR SQL Tableau Looker

Requirements

• 7+ years of experience with Google Search or Display campaigns, including campaign setup, bidding strategies, and performance metrics (e.g., CTR, CPA, ROAS) • Ability to leverage tools such as SQL, Tableau, Google Analytics, Looker Studio, etc to monitor trends and deliver insights that influence strategic decisions. • Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis. • Strong foundation in A/B testing, experimental design, and statistical validation. • Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders. • Our Commitment to an Inclusive Workplace

Responsibilities

• Own the execution and performance of PPC campaigns, driving optimization strategies and ensuring measurable business impact. • Analyze campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions. • Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes. • Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities. • Leverage AI-driven tools and predictive models to optimize creative assets, keyword strategies, and prioritization frameworks that improve performance at scale. • Drive cross-functional alignment with marketing, product, analytics, and business stakeholders to ensure insights are translated into action and business objectives are achieved. • Establish performance measurement frameworks, monitor results, and take accountability for delivering against key growth and efficiency metrics.