Airwallex - Director, Marketing, SEA
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Requirements
• We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. • 15+ years of marketing experience, with a strong focus on B2B marketing in technology or fintech sectors. • Familiarity with the Southeast Asian market landscape and cultural nuances. • Proven track record of developing and executing integrated marketing campaigns that drive both brand awareness and lead generation.Demonstrated experience in leading and scaling marketing teams across multiple markets. • Strong analytical skills and a data-driven approach to decision-making. • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels. • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. • Experience in the fintech industry or high-growth startup environments. • Proficiency in marketing automation tools and CRM systems. • Applicant Safety Policy: Fraud and Third-Party Recruiters • To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. • Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. • Equal opportunity • Equal opportunity
Responsibilities
• We are seeking a dynamic and experienced Regional Marketing Director to lead our marketing efforts across Singapore and Southeast Asia. This role is pivotal in driving brand awareness, customer acquisition, and revenue growth in the region. As a key member of the SEA leadership team, you will develop and execute integrated marketing strategies that resonate with our target audiences and align with our global objectives. • Regional Marketing Director • Strategic Leadership: Develop and implement comprehensive B2B marketing strategies that encompass brand building, demand generation, and customer engagement across multiple channels. Surface and champion customer insights that enrich our understanding of our target audience, and craft a value proposition that resonates with key segments. • Strategic Leadership: • Integrated Campaigns: Lead the creation and execution of integrated marketing campaigns, including digital marketing, events, content marketing, SEO, ABM, and performance marketing, to drive measurable business outcomes. • Integrated Campaigns: • Performance marketing: Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more • Performance marketing: • Field marketing: including first and third party events, comarketing with partners, product launches and ABM • Field marketing: • Team Management: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement. • Team Management: • Cross-Functional Collaboration: Work closely with sales, product, and global marketing teams to ensure alignment and maximise the impact of marketing initiatives. • Cross-Functional Collaboration: • Market Expansion: Identify and capitalise on opportunities to expand Airwallex's presence in Southeast Asia, tailoring strategies to local markets while maintaining brand consistency. • Market Expansion: • Data-Driven Decision Making: Utilize analytics and market research to inform strategy, optimise campaigns, and report on key performance indicators • Data-Driven Decision Making:
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