Muck Rack - Director of Growth (SEO & Web)
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Responsibilities
• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance • Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization • Partner closely with our content team to develop and scale high impact, search driven content • Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth • Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages • Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets • Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration • Collaborate with Product, Engineering and Design to improve site performance and UX • Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc) • Build and lead a high-performing team over time as the function scales • How success will be measured in this role: • Growth in organic traffic, SEO & GEO share of voice, and keyword rankings • Increase in website conversion rates and pipeline generated from organic channels • Measurable impact of SEO, GEO and web initiatives on revenue and customer acquisition • Execution of a high-quality experimentation roadmap with clear learnings and iteration • Improvements in site health, performance, and technical SEO benchmarks • Ability to scale repeatable, compounding growth programs • If the details below describe you, you could be a great fit for this role: • 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS • Proven track record of scaling organic traffic and driving meaningful business outcomes • Deep expertise in technical SEO, content strategy, and website optimization • Strong understanding of how websites function as growth products (UX, CRO, information architecture) • Experience partnering cross-functionally with Product, Engineering, and Content teams • Highly analytical, with the ability to translate data into insights and action • Comfortable operating both strategically and hands-on in a fast-moving environment • Experience with experimentation frameworks and A/B testing tools • Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.) • Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery
Benefits
• In the US, the base salary range for this role is $150,000–$180,000, depending on skills and experience. In addition, this role is eligible for an annual bonus. Total compensation for this role consists of base salary, bonus, and equity. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. • Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. • Remote Work, Forever • Fully distributed team with a permanent remote setup • Virtual and in-person team bonding (lunches, events, competitions) • Competitive geo-neutral pay in the U.S. • Annual reviews to ensure equity and market alignment • Standardized bonus or commission structure • 401(k) with employer contributions • Equity opportunities • Health & Wellness • Health & Wellness • Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents • 100% premium coverage for individuals on high-deductible plans • 24/7 Virtual Care and Employee Assistance Program • Employer-funded HSA contributions and other pre-tax benefits • Quarterly wellness stipend and free Headspace subscription • 4+ weeks of PTO, plus paid sick and mental health days • 13 paid holidays with the option to swap for personal days • Up to 16 weeks of fully paid parental leave • Learning and Development • Transparent pathways for internal mobility and promotion • Bi-annual performance reviews, team workshops, and leadership training • Unlimited access to Coursera and O’Reilly • 2 additional PTO days annually for learning and development • Inclusive, Customer-First Culture • Commitment to equity and valuing diverse perspectives • Agile, founder-led company focused on collaboration and innovation • Trusted by 3,000+ companies worldwide • Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations. • While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence. • Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application. • Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume. • Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law. • Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to [email protected].
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