SmithRx - Marketing Operations Manager, Member Communications

• Systems infrastructure: Co-own the integration between SmithRx’s internal platforms and communication vendors (e.g., Salesforce, Braze/Iterable, etc.). • Systems infrastructure: • Data Mapping: Help define and maintain the logic for how member fields (Name, RX_Number, Copay_Amount) are injected into templates. • Data Mapping: • Campaign Execution: Build, schedule, and deploy multi-channel communication journeys (Email, SMS, Print). Construct complex audience segments, configure trigger-based workflows, and manage the end-to-end deployment of both ad-hoc notices and always-on transactional messages. • Campaign Execution: • Technical QA: Build automated checks to flag data anomalies before communications are triggered, and conduct rigorous pre-flight testing on all campaigns. • Technical QA: • Translate business and regulatory requirements into executable, logic-driven campaign workflows within our communication platforms. • Help manage the data pipeline for multi-channel communications, including complex permissions and transactional message sends. • Perform exhaustive campaign QA, including rendering tests, dynamic content validation, link tracking, and audience sizing checks to guarantee zero-defect deployments. • Monitor campaign performance and deliverability in real-time, proactively triaging any send-volume bottlenecks, platform outages, or spam-trap issues. • Manage the technical relationship with the direct mailer system, including SFTP file transfers, print-proof automation, and production timelines. • Collaborate with our internal business systems team to ensure messages and letters are synced back to the internal member record for internal team visibility. • Troubleshoot message deliverability to ensure SmithRx remains compliant with delivery laws. • 5+ years of experience in high volume B2C or B2B2C Marketing Ops, Comms Ops, or Transactional Messaging, with hands-on experience actively deploying campaigns. • with hands-on experience actively deploying campaigns. • Proven track record of building and routing complex, multi-step customer journeys and trigger-based campaigns in enterprise platforms. • Experience managing dynamic content at scale (Logic: "If Member_State = CA, then show Disclosure_X"). • Experience using and administering multi-channel communications platforms (Braze, Iterable, Salesforce Marketing Cloud, or similar), handlebar/liquid experience, and integrating those with other data sources. • Familiarity with campaign QA tools (e.g., Litmus, Email on Acid) and a strong understanding of email/SMS deliverability and compliance best practices (CAN-SPAM, TCPA). • Proficiency in SQL and experience working with JSON/API-driven communication platforms (e.g., Lob, MessageGears). • A security-first mindset: You treat every data field and every deployed message as if it were your own medical record. • What SmithRx Offers You: • Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance • Flexible Spending Benefits • 401(k) Retirement Savings Program • Short-term and long-term disability • Discretionary Paid Time Off • Paid Company Holidays • Wellness Benefits • Commuter Benefits • Paid Parental Leave benefits • Employee Assistance Program (EAP) • Well-stocked kitchen in office locations • Professional development and training opportunities