xbowcareers - Regional Marketing Lead
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Requirements
• 5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketing • Proven experience building and influencing pipeline for a specific geographic region • Hands-on experience with events, ABM, and channel/partner marketing • Strong cross-functional partner, especially with Sales • Comfortable owning goals, metrics, and reporting • Strong execution skills and ability to manage multiple initiatives at once • Excellent written and verbal communication skills • Experience in B2B SaaS, security, or technical products leveraged by developers • Familiarity with tools like Salesforce, Marketo, HubSpot, or similar marketing and CRM platforms • Experience in fast-growing or early-stage environments
Responsibilities
• XBOW is hiring a Regional Marketing Lead, AMER to own pipeline generation for a dedicated region. This role is responsible for designing and executing regional marketing programs that drive demand, engage target accounts, and support revenue growth. • You’ll work closely with Sales, Partnerships, and the broader Marketing team to build pipeline using a mix of regional events, channel marketing, and account-based marketing. This is a highly execution-oriented role with clear ownership and measurable goals. • Own pipeline generation for the AMER region, with targets aligned to revenue goals • Plan and execute regional events, including: • XBOW-hosted events (dinners, roundtables, meetups) • Sponsored conferences and third-party events • Build and run account-based marketing (ABM) programs in partnership with Sales • Develop and execute channel and partner marketing initiatives to drive co-sourced pipeline • Partner closely with Sales on regional planning, account targeting, and event follow-up • Manage regional campaigns end-to-end, from strategy through execution and measurement • Track performance and report on pipeline created, pipeline influenced, and ROI • Continuously test, iterate, and optimize regional programs based on results
Benefits
• Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story. • Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale. • Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide. • WHAT ELSE YOU SHOULD KNOW • Location: US Remote • Contract: Full-time • Hiring Process: • Talent Screen • Hiring Manager Interview • Role Related Interviews • Final Interview • At XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.
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