motorway - Senior Marketing Data Analyst
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Requirements
• You will be an active practitioner of AI-augmented analytics. You will know where best to use LLM tools for analysis and coding applications as well as necessary safeguards to ensure strong analytical rigour. You will keep in touch with developments and spot areas for AI advancement in analytical workflows together with teaching others on best practice. • Background in marketing analytics • 5+ years working in marketing and customer analytics • Strong SQL & Python • Expert-level SQL; proficient Python for modelling, statistical analysis and automation • AI practitioner • Strong working knowledge of AI tools and ability to share best practice. Knowledge of Claude Desktop Code ideal but not essential • Experimentation design • Confident designing A/B tests, advising on methodology, and explaining results to senior stakeholders • Advanced analytics • Experience with predictive modelling, causal inference, and statistical techniques beyond basic A/B testing • Business acumen • Ability to connect analytical work to business outcomes and champions use of data-led decision making • Stakeholder influence • Confident communicator; constructs compelling data narratives for senior audiences • Working knowledge of dbt and BigQuery ideal, but not essential
Responsibilities
• Lead complex end-to-end analytical projects with a high degree of autonomy across the marketing and commercial teams • Design and analyse incrementality experiments for the marketing teams; build statistical models as needed • Support on projects to improve knowledge of marketing return on investment such as marketing mix modelling (MMM) and brand impact measurement • Improve understanding of customer behaviour through the sales funnel from both the seller and dealer perspectives • Deliver presentations of analysis to senior stakeholders • Help manage attribution frameworks and advise on how these blend with the MMM and incrementality testing framework • Utilise AI effectively to automate workflows for both your own team and stakeholders deploying agents as needed • Stay current with AI and data trends; share relevant innovations and best practice with the team
Benefits
• Annual learning budget to support your progression • BUPA health insurance, discounted dental and gym membership • On-hand volunteering membership and one paid volunteering day per year • Hybrid working (2 days in the office per week) • Pension scheme • Motorway EV car leasing scheme / cycle to work scheme • Enhanced parental leave (26 weeks full pay maternity / 4 weeks full pay paternity) • Workplace nursery scheme • Top spec MacBook Pro and peripherals • Regular social events • EQUAL OPPORTUNITIES STATEMENT • We are committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where people can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.
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