AlphaSense - Marketing Manager, MarketResearch.com
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 3+ years of experience in B2B marketing roles. • Experience creating and executing demand generation campaigns • Ability to work autonomously with strong initiative, taking full ownership of marketing programs and leading successful outcomes with the confidence to lead marketing efforts as the primary marketing resource • Solid project management and collaboration skills with the ability to multitask, prioritise and communicate within the team and with key stakeholders • Demonstrated ability to build collaborative relationships with sales organisations to create alignment and accountability to jointly achieve goals and targets • A deep knowledge of the marketing and sales funnel both from a lead to pipeline generation perspective and a pipeline to close perspective • Experience with HubSpot and Salesforce is highly desirable. • Excellent verbal and written communication skills • Proficiency with the GSuite and Zoom • Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods • organised and detail-oriented • AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination. • In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works. • Recruiting Scams and Fraud • We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note: • AlphaSense never asks candidates to pay for job applications, equipment, or training. • All official communications will come from an @alpha-sense.com email address. • If you’re unsure about a job posting or recruiter, verify it on our Careers page. • If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. Your security and trust matter to us.
Responsibilities
• Partner with sales teams and executive leadership to ensure alignment of marketing and sales goals, enable sales success and maximise pipeline contribution. • Develop and own the overall demand generation strategy to drive qualified pipeline and revenue growth. • Plan, launch, and optimise integrated marketing campaigns and automations across multiple channels (email, digital, partners, content). • Identify, build, and manage relationships with third-party marketing partners, such as social media organisations, industry associations, and channel partners, to broaden market exposure and drive lead generation. • Identify relevant trade shows, conferences, webinars, and field events for the company to attend, and managing all associated planning and execution to support pipeline creation. • Produce response-oriented marketing copy and content, such as emails, landing pages, blogs, ads, and campaign materials that drive engagement and conversions. • Review and optimise current HubSpot data, activities, automations, and marketing lists to align with company objectives • Collaborate closely with Sales to ensure alignment on target audiences, messaging, lead quality, and follow-up processes. • Monitor campaign performance, analyse results, and implement data-driven optimisations to improve ROI. • Manage timelines, budgets, and cross-functional coordination to ensure campaigns are delivered on schedule and to a high standard. • Maintain a deep understanding of the buyer journey and continuously refine marketing tactics to support each stage. • Ensure consistent brand messaging and positioning across all marketing channels and campaign materials. • Provide proactive reporting and recommendations for marketing automation, content distribution and performance enhancements. • Participate in various company initiatives and projects as requested
No credit card. Takes 10 seconds.