latamcent - Marketing Automations Engineer
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Requirements
• 3+ years of hands-on experience with Marketo in a high-volume B2B marketing environment • 3+ years of experience working with Salesforce (SFDC), including Marketo and Salesforce integration and data workflows • Proven ability to manage complex marketing automation programs with high accuracy and reliability • Strong analytical skills with experience in campaign reporting, performance tracking, and optimization • Experience building and maintaining lead scoring models, nurture programs, and segmentation frameworks • Ability to work independently and manage priorities in a fast-paced environment • Strong communication skills in English with professional fluency (C1 or C2) • Experience collaborating with distributed teams, agencies, or offshore resources • Experience working in a global B2B organization • Proficiency with scripting or data-related tools such as Python, SQL, Velocity, JSON, or HTML • Experience with BI and reporting tools such as Power BI or similar platforms • Familiarity with data enrichment or data hygiene tools such as RingLead • Experience supporting multi-region or multi-language marketing campaigns • Success Indicators (First 3–6 Months) • Campaign workflows are executed accurately with minimal QA errors or deployment delays • Lead routing and scoring processes operate reliably across Marketo and Salesforce • Reporting dashboards are established and used regularly by marketing leadership • Opportunities for automation and process optimization are identified and implemented • Collaboration with regional and global teams improves campaign scalability and consistency
Responsibilities
• Marketing Automation Execution (Approximately 60%) • Own day-to-day Marketo operations including campaign setup, QA, testing, deployment, and performance optimization • Build and maintain multi-touch nurture programs, lead scoring models, and A/B testing frameworks • Manage inquiry capture workflows and lead routing processes between Marketo and Salesforce (SFDC) • Monitor system performance and proactively resolve data integrity and automation issues • Partner with digital and web teams to support chat, personalization, and lead capture enhancements • Collaborate with distributed or offshore execution teams to maintain quality, consistency, and delivery timelines • Maintain documentation for campaign workflows, processes, and automation standards • Strategy and Optimization (Approximately 40%) • Contribute to the development and ongoing improvement of the global marketing automation roadmap • Align automation strategy with campaign goals, segmentation strategies, and lifecycle marketing initiatives • Continuously optimize lead scoring, targeting, and campaign workflows to improve pipeline conversion • Build and maintain dashboards and reporting frameworks to track campaign performance and ROI • Support global and regional teams with scalable campaign templates and localization workflows • Provide training and enablement to internal stakeholders to ensure consistent adoption of automation best practices
Benefits
• Location: Remote from Latin America • Time Zone: Must overlap with U.S. business hours • Compensation: Competitive salary in USD, based on experience and seniority • Employment Type: Full-time
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